R. L. Polk & Co. Launches Dealer Solutions Group

SOUTHFIELD, Mich., Jan. 23 -- R. L. Polk & Co. announced today that all of its industry-leading direct marketing and statistical services for automotive dealerships have been realigned under a new business unit -- Dealer Solutions Group North America.

`The Dealer Solutions Group offers solutions for dealers and direct marketing agencies who want their marketing efforts to go beyond print ads and circulars,'' said Andrew Price, vice president of the Dealer Solutions Group North America. ``With our current offerings we can predict buyers in the market along with pre-qualifying the best prospects through vehicle registration, demographics and credit history. We can show automotive dealers what their competition is doing, what vehicles are selling by geographic area and where they should direct their sales focus.''

Polk now has one cohesive business unit offering direct marketing and statistical services. Dealers seeking the most advanced direct marketing solutions can contact the Dealer Solutions Group toll-free at 1-877-889-7697.

``The Dealer Solutions Group provides the most efficient automotive solutions in the automotive industry through one cohesive business unit,'' said Price. ``We are excited about realigning our dealer services into one group enabling a central point of contact to assist dealers all the way through statistical analysis, marketing lists and complete pre-approved turnkey programs. No doubt, our services will help dealers achieve increased floor traffic and higher closing ratios which will raise overall sales volume.''

Polk provides a suite of target marketing solutions for automotive companies, including PolkOne, Garage Predictors, Automotive Purchase Predictor, Cross Sell, Polk Dealer Market Manager and others. All are based on the automotive industry's leading nationwide database of vehicle registrations.

About R. L. Polk & Co.

Polk has served the automotive industry for nearly 80 years and is the longest standing curator of automobile records in the United States. Founded in Detroit in 1870, Polk launched its motor vehicle statistical operations in 1922 when the first car registration reports were published. The company now provides automotive solutions to nearly every segment of the motor vehicle industry as an analytical consultant and statistician, as a provider of database-marketing services, and as a supplier of vehicle histories. Based in Southfield, Mich., Polk is a privately held global firm, currently operating in Australia, Brazil, Canada, France, Germany, the Netherlands, Japan, Mexico, Spain, the United Kingdom and the United States. Visit Polk online at www.polk.com .