VSI To Provide Services For Volvo Communications

BLOOMFIELD HILLS, Mich., Jan. 21 -- VSI Holdings (Amex: VIS - news) today announced its marketing services network, Visual Services, Inc., has been awarded a contract to provide marketing services for Volvo Cars North America, Inc.

As part of the contract, VSI will be responsible for the creative development of several consumer and retailer communication elements. In addition, VSI will provide back-end support, including print production, laser personalization and fulfillment for the 2002 Volvo Customer Relationship Management (CRM) program.

Later in the year, VSI will develop and execute a personalized direct campaign. The campaign will focus on Volvo owners and lessees, and will encompass a series of targeted communications designed to enhance brand loyalty.

``VSI is a 'one-stop' resource that allows Volvo to integrate and centralize their marketing efforts. By utilizing our expertise and resources, Volvo can successfully move forward with a focus on the customer all while setting a standard within the premium segment of the automotive industry. The marketing initiatives supported by VSI enhance Volvo's already strong brand image, while creating a culture of communication to build lasting customer relationships for Volvo and its retailers,'' commented VSI Holdings' Chairman and CEO Steve Toth, Jr.