GM Believes That Car Owners Really Do Use Internet And Jumps Right In

FOR RELEASE: January 15, 2002

General Motors Introduces Personalized, Online Owner Center Service

Owner Center at MyGMLink Provides Vehicle, Service Information; Special Privileges and Offers

DETROIT- General Motors Corp. has created a free online service for GM vehicle owners that gives them something they've been asking for: A single, comprehensive online resource for all of their GM product ownership needs.

Owner Center at MyGMLink allows customers to get e-mail service reminders; access information about their specific GM vehicles, including owner's manuals, maintenance tips, and instructional video-clips, and receive special promotions and privileges.

The new service is now available for owners of all Pontiac models, and Chevrolet Corvette, Suburban, Tahoe, and Avalanche owners. It will become available to all GM vehicle owners in the United States during the first half of 2002; it will also be introduced in Asia, Europe, and Latin America later in the year.

Owners may sign up for the service using the "owners" links at chevy.com and pontiac.com, or simply by going to MyGMLink.com.

"More than 90 percent of a customer's experience with GM comes after they purchase or lease their car or truck. We developed the Owner Center to help our customers get the most from their GM ownership experience and to reinforce a customer's relationship with their dealer," said Mark Hogan, GM group vice president and president, e-GM, the company's Internet business unit.

"The Chevy Owner Center and the Pontiac Owner Center give customers more convenience, content, and control than any other online ownership service, personalized to the vehicles they own, through the communications channel of their choice, including personal digital assistants (PDAs)," said Stu Dressler, global ownership program manager.

GM created the Owner Center to enhance customer loyalty, make the ownership experience more valuable for GM customers, and help GM's dealers reinforce and grow their relationships with their customers, Dressler said.

The new service provides comprehensive vehicle information, including online owner's manuals, videos on everything from replacing a fuse to correctly installing a child safety seat; relevant service information, such as scheduled maintenance reminders, a service center locator, service history log, and recall notifications; and special privileges such as exclusive wallpaper and screen-savers, and marketing offers from select GM partners, including bonus miles from the Delta Air Lines SkyMiles( program and exclusive discounts with Enterprise Rent-A-Car. Special offers from GM businesses such as OnStar and GMAC Financial Services are also available.

GM worked with Modem Media, Inc. , a leading interactive marketing strategy and services firm, headquartered in Norwalk, Conn., to assist in developing the global business strategy for the Owner Center and to create the services and experiences offered to GM's customers in each market. For the site's architecture and information technology support, GM selected Cognizant Technology Solutions Corp. , a leading provider of customer software development, integration and maintenance services, located in Teaneck, N. J.