New Pet Food Clinically Proven to Help Combat Signs of Canine Brain Aging - VNR Satellite Feed

Auto Channel -- Robert Gordon, Co-Publisher

ON THE SCENE PRESENTS A VIDEO NEWS RELEASE FEED:

REVOLUTIONARY NEW PET FOOD CLINICALLY PROVEN TO HELP COMBAT SIGNS OF CANINE 
BRAIN AGING - A CONDITION THAT SHOWS SIMILAR SIGNS TO ALZHEIMER’S IN HUMANS

THURSDAY, JANUARY 10, 2002
10:00 AM – 10:15 AM, ET and 1:00 PM – 1:15 PM, ET
Galaxy 3R, Transponder 18, C-band;  Downlink: 4060 (V); Audio: 6.2/6.8

WHAT:  Just like people, dogs are living longer and prone to many of the same 
age-related health problems as their human companions.  Groundbreaking research 
has shown that certain antioxidants and nutrients can help combat signs of brain
aging in dogs and may pave the way for an improved understanding of brain aging 
in humans.   However, as many as 1.5 million dogs are needlessly put to sleep or
removed from the home because of behavior problems--that’s more than die from 
cancer.   Now, the first and only pet food clinically proven to help fight signs
of brain aging may offer a new lease on life for 17 million senior dogs in the 
U.S.         

FINDINGS:  At the North American Veterinary Conference (NAVC), scientists will 
present breakthrough clinical research regarding a revolutionary new pet food, 
Prescription Diet Canine b/d.   The clinical study shows:

· Older dogs fed the b/d food experienced up to 58% improvement in learning
  ability compared to dogs on a control food.  

· 74% of older dogs with a history of house soiling accidents experienced a 
  reduction after only 30 days.  

· 61% of dogs with diminished enthusiasm in greeting family members showed
  improvement after feeding for only 30 days.

Video News Release Includes:
Soundbites: 
* Gary Landsberg, DVM, Diplomat ACVB, Behavioral Referral Consultant, 
  Doncaster Animal Clinic, Thornhill, Ontario
* Marty Becker, DVM and acclaimed author of Chicken Soup for the 
  Pet Lover's Soul 
* Kim Bork, pet owner with dog Taylor (on b/d), Allentown, WI

B-roll of pets and pet owners, dogs eating, veterinarians office

FOR A SCRIPT, HARDCOPY OR MORE INFO, CONTACT ELANA GICHON @ 323-930-5835; 
egichon@onthescene.com

Online Newsroom, Additional Information:
http://wrtsun03.wrtech.com/secure/plsql/pr201v2?coin=3204

From: ON THE SCENE PRODUCTIONS, INC.
Web Site: http://www.onthescene.com
Reply: mailto:egichon@onthescene.com
Telephone: 323-930-5835

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