Razor USA and Chrysler Group Unveil Dodge Razor Concept Car At Detroit Show

LOS ANGELES, Jan. 7 -- Razor USA LLC, the trendsetting company behind phenomena like the wildly popular Razor(TM) kick scooter and the Airgo(TM) pogo stick, in partnership with Chrysler Group today unveiled the Dodge Razor concept car at the 2002 North American International Auto Show in Detroit. With its aluminum accents and the energetic "Orange Slice" body color, the car reflects the attitude of Razor products, suggesting motion even when still. The Dodge Razor includes two matching Razor scooters ready to ride in the back of the vehicle. "The Dodge Razor concept car embodies the essence of great design," said Carlton Calvin, president of Razor USA LLC. "The car captures all the aspiration, emotion and inspiration of a great sports coupe while personifying the sleek, fun cool of the Razor brand." The Dodge Razor can sprint to 60 miles per hour in less than six seconds, has a top speed greater than 140 miles per hour, a six-speed manual transmission, rear-wheel drive and an engine displacement of just 2.4 liters. Aimed at young driving enthusiasts, the Dodge Razor concept was designed with a targeted sticker price of US $14,500. "The Dodge Razor has a simple shape with every line offering an abundance of emotion and purpose," said Akino Tsuchiya, a designer of the coupe for the Chrysler Group. "We searched for a name that reflected the energy and attitude of the car and Razor's youthful brand image was a perfect fit." The Dodge Razor's extreme proportions harken back to the 1960s golden era of European sports cars. With high design and low frills, the coupe's extras come in attitude, focusing on creating a driver's experience of raw, sports car power. "We are proud to partner with Chrysler Group on a car that complements Razor's lineup of youthful, high-tech products. Razor's philosophy is about revolutionizing classic products with beautiful design and technological innovation and we are thrilled to see a similar philosophy reflected in the Dodge Razor," said Calvin. "We've strategically built our brand and now we're seeing tremendous response with licensing opportunities."