Buick Sale Up - Rendezvous A Success
FOR RELEASE: January 7, 2002Buick Calendar Year Sales Up In Overall Declining Market
DETROIT- Thanks in large part to the introduction of the all-new Rendezvous and the continued success of LeSabre, Buick's 2001 total sales (405,678) were up over calendar year 2000, while the industry as a whole finished down 1 percent. Rendezvous, Buick's all-new crossover vehicle, sold 31,754 units for the year after its June 2001 launch.
"The addition of Rendezvous to the Buick line-up has played an important role in the continuing improvement of Buick's overall performance," said Buick General Manager Roger W. Adams. "Rendezvous' success as one of the best-selling 'crossover' trucks in the market combined with LeSabre's status as the best-selling full-size car for 10 years in a row gives us a solid platform for growth."
Other Buick sales highlights:
- Buick overall saw a 17 percent improvement in the last six months of 2001 vs. the last six months of 2000.
- Buick's December 2001 sales were up nine percent over December 2000.
- Buick's Century sales were up over 31 percent from December a year ago.
- Buick's calendar year retail sales were up two percent over 2000 and total sales were up .3 percent.