Sirius sponsors NASCAR racing team (sounds DotCom Familiar)

    



CES, LAS VEGAS-January 7, 2002-Sirius Satellite Radio , the
satellite radio broadcaster, today announced it is joining the Evernham
Motorsports/Ultra Motorsports Dodge racing team, part of the National
Association for Stock Car Auto Racing's (NASCAR) Winston Cup Series.  Sirius
will be the primary sponsor of the No. 7 Sirius Satellite Radio Dodge
Intrepid R/T, driven by Casey Atwood.  The car will compete in the 2002 and
2003 NASCAR Winston Cup Series, the premier circuit in stock car racing,
making its debut at the Daytona 500 on February 17 at the famed Daytona
International Speedway.  

"We are extremely pleased to welcome Sirius to NASCAR and the Evernham
Motorsports team," said Ray Evernham, president and CEO of Evernham
Motorsports.  "2002 will be a great season for us and Sirius' support will
be invaluable to our operation."

As part of the relationship, Evernham and Atwood will be featured on Sirius'
music and talk channels.  Evernham, Atwood and Jim Smith, the owner of Ultra
Motorsports, unveiled the No. 7 Sirius Dodge Intrepid R/T car at the
International Consumer Electronics Show held in Las Vegas.   The car will be
on display at Sirius' CES booth during the week.  In addition, Atwood will
make special appearances at Sirius events throughout the year and the race
car will travel as part of Sirius' "Rhythm of the Road Tour," a
one-of-a-kind consumer listening experience that will debut at retail
outlets, sporting events and other locations.

 "Sponsoring a NASCAR team is a perfect fit for Sirius as we launch our
service to consumers," said Joseph P. Clayton, Sirius' president and CEO.
"Not only is NASCAR one of the most exciting and fastest growing sports in
the United States, but its fans are loyal supporters of brands that sponsor
their favorite drivers.  With the veteran experience of Evernham Motorsports
and the Dodge racing team, and a bright young driver like Casey, we have a
winning combination in place."

"Our Dodge racing team is proud to work with Sirius and help launch Dodge's
exciting new brand to consumers," stated Jim Smith, president and CEO, Ultra
Motorsports.   "Since our re-entry into the Winston Cup Series last year,
Dodge has worked with marquee partners to develop a championship team.
Sirius is a strong addition to help our team achieve this goal."

NASCAR is one of the fastest growing sports on television, drawing more
viewers than basketball, baseball and hockey combined last season.   The
Winston Cup Series averaged more than five million viewers per race
throughout 2001.

"I'm anxiously looking forward to Daytona and the unveiling of the No. 7
Sirius Dodge Intrepid R/T car as well as my debut on Sirius Satellite
Radio," commented Casey Atwood.  "The addition of Sirius to our team
guarantees even more excitement as we kick-off the 2002 season."

About Sirius 
From its three satellites orbiting directly over the U.S., Sirius
(www.siriusradio.com <http://www.siriusradio.com>) will broadcast 100
channels of digital quality radio to motorists throughout the continental
United States for a monthly subscription fee of $12.95. Sirius will deliver
60 original channels of completely commercial-free music in virtually every
genre, and 40 world-class sports, news and entertainment channels. Sirius
has agreements to install AM/FM/SAT radios in Ford, Chrysler, BMW,
Mercedes-Benz, Jaguar, Volvo, Mazda, Dodge and Jeep* vehicles.  Kenwood,
Panasonic, Clarion and Jensen satellite receivers, including models that can
adapt any car stereo to receive Sirius, as well as home and portable
products, will be available at retailers such as Circuit City, Best Buy,
Good Guys, Tweeter and Crutchfield. 
Any statements that express, or involve discussions as to, expectations,
beliefs, plans, objectives, assumptions, future events or performance with
respect to Sirius Satellite Radio Inc. are not historical facts and may be
forward-looking and, accordingly, such statements involve estimates,
assumptions and uncertainties which could cause actual results to differ
materially from those expressed in any forward-looking statements.
Accordingly, any such statements are qualified in their entirety by
reference to the factors discussed in our Annual Report on Form 10-K for the
year ended December 31, 2000. Among the key factors that have a direct
bearing on our results of operations are our dependence upon third parties
to manufacture and distribute radios capable of receiving our service; the
risk of delay in implementing our business plan; the unproven market for our
service; and our need for additional financing.