Chrome and ADP Announce New Web Site Solution for Automobile Dealers; ADP's DynamicSite Clients Can Now Use Chrome's Powerful AutoBuilder Technology

    PORTLAND, Ore.--Jan. 7, 2002--ADP Dealer Services and Chrome Systems Corporation, a leading provider of automotive data, configuration technology and commerce solutions announced today that ADP's DynamicSite(TM) Suite will be using Chrome AutoBuilder to drive accurate automotive data to their new technology for dealership web-sites.
    This leading edge tool provides total web site customization and control by the dealership personnel, thus eliminating issues associated with change-incurred costs and static looking sites. "The DynamicSite Suite of tools allows a dealer to update the web site to meet current market needs. With this tool, dealerships can edit the site content and revise appearance by selecting from a wide variety of style guides for a branded, yet always fresh look and feel," says John Traver, President of ADP's Traver Technologies. "The search for the most accurate automotive data led us to Chrome," he added. Built on top of Chrome's newest API technology, ADP's DynamicSite enables the rapid delivery of this integrated web site technology to new dealers, in most cases less than 5 days from the date of order.
    The AutoBuilder product is Chrome's newest solution for integrated automotive data. "Because of AutoBuilder, ADP and Traver Technologies are able to provide accurate data to dealership clients who can then in turn get their vehicles to market in a remarkably quick time," said David Mingle, President, Chrome Systems Corporation. "This combined tool-set is a tremendous asset for dealers and manufacturers who want to make instant modifications to any aspect of their site and need the most accurate vehicle data available. Dealerships now have the control to utilize their web-site as a powerful marketing tool, and ADP has created a platform that is diverse and scalable," said Chrome's President.
    ADP's DynamicSite Suite also utilizes the Chrome's AutoBuilder API extensively as a component of ADP's DealBuilder(TM) sales process. Users of a dealer site can participate in a unique, virtual, on-line sales process customized by the dealer to build a transaction. Among other things a user can locate a vehicle from inventory, build a custom configuration, and review multiple pricing levels. Chrome's AutoBuilder provides the data backbone to make this tool the industry's first dealer and model specific web based sales process.
    Many of the ADP's DynamicSite Suite customers are already taking advantage of this new technology. By creating links and revising content, dealers can offer among other things Internet coupons and service specials without waiting or paying customization fees. Everything is controlled by the dealer, making it an easier and less costly solution. This product is in place in over 100 dealerships, assuring new dealership clients a proven and tested model.
    "By using AutoBuilder, ADP's DynamicSite Suite is able to offer a complete, real-time solution that corresponds with their clients needs. During a time when dealers demand faster response times for customization and quality support at an entry-level price, ADP's DynamicSite leads the way with this innovative product. Chrome Systems is proud to be a part of the technology that helped them achieve this goal," said David Mingle, President, Chrome Systems Corporation.

    About ADP's DynamicSite(TM) Suite

    ADP Dealer Services Group provides integrated computing solutions to more than 16,000 automotive and truck dealers throughout the United States, Canada and Europe. ADP Dealer Services Group is the third largest business unit of Automatic Data Processing, Inc. . ADP, with more than $7 billion in revenues and more than 500,000 clients, is one of the largest independent computing services firms in the world. More information on ADP and ADP Dealer Services Group is available via the Internet at www.dealersuite.com. Traver Technologies is a division of ADP's ProfitPoint(TM) Group and has provided CRM training and consulting solutions to the automotive retail industry for the past decade. More information on Traver Technologies and DynamicSite Suite can be found at www.travertech.com or by contacting George Stavros @ 1-800-929-8478.
    ADP is a registered trademark of ADP of North America, Inc. All other trademarks or registered trademarks are properties of their respective companies.

    About Chrome Systems Corporation

    With more than 12,000 clients, Chrome provides configuration technology, software and professional services that deliver complete enterprise solutions for all segments of the retail automotive industry, including manufacturers, fleet companies, dealers and Internet sites. Chrome pioneered the technology behind electronic vehicle configuration and for the past 15 years has collected, analyzed, and enhanced "raw" automotive data from all manufacturers. Chrome provides the North American ordering system for General Motors and its 8,300 dealers and sets the standard in ordering systems for fleet management, serving 15 of the 17 largest fleet leasing companies. Chrome's automotive dealer clients accounted for more than half of all new vehicles sold in the U.S. in 2000. The company is based in Portland, Oregon. For more information, contact www.chrome.com or call 1-800-936-8906.