Cinemagic, TSI Join National Grand Prix
Contact: Brian Remsberg - Imre Communications - 410.821.8220
Brianr@imrecommunications.com
National Grand Prix Names Two Additional Corporate Partners
Cinemagic will handle interactive multi-media development;
The Source International will serve as global master licensor and handle
administrative and operational responsibilities
WASHINGTON, D.C., January 3, 2001 - National Grand Prix Holdings, LLC today
announced two additional corporate partners for its 2002 National Grand Prix
to be held in Washington in July.
Cinemagic Corporation, a leading interactive web design company in the
entertainment and sports industries, will develop the official web site with
exclusive multi-media content. The Source International (TSI), a leading
sports marketing and licensing company, will act as global master licensor
for the race and related merchandising and licensing initiatives; TSI will
also develop and administer significant administrative operational
responsibilities.
"Cinemagic and TSI add to the momentum that National Grand Prix Holdings has
been building," said Chris Lencheski, founder and chairman of the board,
National Grand Prix Holdings. "Cinemagic's proprietary technology allows for
realistic graphics and sound effects that race fans have embraced. TSI has
developed groundbreaking marketing initiatives in the motorsports industry
over the last several years and has won several coveted awards for their
television endeavors."
The National Grand Prix, which is coming to the grounds of RFK Stadium July
19-21, is one of ten races on the American Le Mans Series schedule. It will
be the first major autoracing event in the D.C. metropolitan area in more
than 80 years and will be televised live on NBC to more than 300 million
homes worldwide. The corresponding three-day festival will feature a
concert, car shows and a celebrity race among other events.
"We are very excited to be involved with the launch of the National Grand
Prix," said Ed Richey, president, Cinemagic Corporation. "The individuals
and groups involved in the race represent the best in motorsports, and this
tremendous opportunity to have our name associated with such a world-class
organization."
"This is our first endeavor into international racing and we are very proud
to be a part of the inaugural National Grand Prix of Washington D.C.," said
Mark Noyes vice president of marketing, TSI. "Our background mainly consists
of working with NASCAR related events so we are excited to be involved in a
totally different kind of racing experience."
ABOUT CINEMAGIC
Cinemagic has extensive experience in the corporate and entertainment
industries. Cinemagic is a design company that provides consulting,
development, production and total media package development using
state-of-the-art technology. Other clients include DreamWorks, AOL
Time-Warner, MTV, CBS, Discovery, Canon, Hewlett-Packard, Pioneer
Electronics, and Hughes Network Systems. They also have a wealth of
experience in racing with site designs for CART, IRL and Busch Series' teams
and drivers. Cinemagic was founded in 1991 and is based in Mechanicsburg,
Penn.
ABOUT THE SOURCE INTERNATIONAL
The Source International (TSI) has been involved in several groundbreaking
marketing initiatives over the years. TSI originated the affinity NASCAR
credit card program with MBNA Bank eight years ago. They also launched the
extremely popular "For Race Fans Only" show on QVC. Their clients include
Action Performance, QVC, Stacker 2 and the DRIVER OF THE YEAR Award. TSI
also produces the eight-time Emmy award winning show Motor Sports Weekly
that airs on Fox Sports Net. TSI was founded in 1981 and is based in
Winston-Salem, N.C and maintains offices in Washington D.C. and West
Chester, Penn.
ABOUT THE AMERICAN LE MANS SERIES
The American Le Mans Series (ALMS) was founded by entrepreneur Don Panoz in
1999 and is based on the famed 24 Hours of Le Mans; the world's most famous
endurance race. Many of the cars, drivers and manufacturers that compete in
the 24 Hours of Le Mans also take part in ALMS. Participating manufacturers
include Audi, BMW, Cadillac, Corvette, Dodge, Panoz, Porsche, Saleen and
Volkswagen.
To be placed on a patron priority list for tickets call 888.456.8448, or
visit our web site at www.NationalGrandPrix.com.
NATIONAL GRAND PRIX HOLDINGS
National Grand Prix Holdings, LLC, a Delaware limited liability company was
founded in 1999 by Christopher Lencheski to develop and execute the National
Grand Prix of Washington, D.C. - A three day Motorsports event festival
featuring an internationally sanctioned racing event in the District of
Columbia.