Federal-Mogul Ad Campaigns Ranked Among Best

SOUTHFIELD, Mich., Dec. 26 -- Four brand and program advertising campaigns created over the past year by Federal-Mogul Corporation were ranked among the best in the automotive aftermarket by professional technicians and auto parts counter sales professionals, according to a survey completed by a leading publisher of automotive trade journals.

Federal-Mogul's Moog® chassis parts, Fel-Pro® gaskets and Champion® spark plug brands and the company's F-M TEC training program each received a 2001 Readers' Choice Award from Babcox, publisher of seven national automotive trade magazines. The annual awards are based on advertising awareness and recall among tens of thousands of Babcox subscribers. The winning Federal- Mogul ads appeared in Brake & Front End (Moog), Underhood Service (Fel-Pro), Counterman (Champion and Fel-Pro) and ImportCar (F-M TEC) magazines, which have combined circulation of more than 159,000 readers.

``These awards are significant to Federal-Mogul and its aftermarket customers because they are determined solely on the basis of independent readership surveys. The fact that thousands of technicians and parts professionals recognize and remember our marketing messages underscores the strength of our best brands, our exceptional product offering and our commitment to technical education,'' said Brian Tarnacki, director of brand marketing for Federal-Mogul's North American aftermarket products.

``The 159,000 readers of Brake & Front End, Underhood Service, ImportCar and Counterman found the Federal-Mogul ads to be among the most memorable in the business,'' said Babcox President Bill Babcox. ``We congratulate Federal- Mogul on that significant achievement.''

Federal-Mogul advertises in selected trade journals targeting professional automotive and heavy-duty repair technicians, engine builders, undercar (steering and suspension) specialists, import-vehicle service businesses, auto parts sales professionals, and replacement parts distributors. The company's leading brands for these market categories are Sealed Power®, Speed-Pro® and FP Diesel® engine parts; Moog chassis parts; Wagner® brake products; Anco® wiper blades; Fel-Pro gaskets; Champion spark plugs; National®/BCA® bearings and seals; and Wagner® lighting components. In addition to advertising programs, Federal-Mogul brands reach current and prospective customers through a wide range of promotional programs and motorsports sponsorships. Fel-Pro, Moog and National/BCA are ``Officially Licensed'' brands of NASCAR, while Sealed Power is an official brand of the National Hot Rod Association.

Headquartered in Southfield, Michigan, Federal-Mogul Corporation is an automotive parts manufacturer providing innovative solutions and systems to global customers in the automotive, small engine, heavy-duty and industrial markets. The company was founded in 1899. Visit the company's Web site at http://www.federal-mogul.com for more information.