National Internet Remarketing Program for Volvo Launched
SCOTTSDALE, Ariz.--Dec. 20, 2001--AutoTradeCenter Thursday announced the successful launch of its Web-enhanced vehicle-remarketing program, Volvo Finance Remarketing Internet Database Explorer (VolvoRIDE), for Volvo Finance North America Inc.
VolvoRIDE is designed to assist in the disposition of over 30,000 annual maturing leases in Volvo Finance's consumer lease portfolio exclusively to Volvo franchise retailers.
Pilot Acceleration Based on Success
VolvoRIDE is a private, branded site operating on AutoTradeCenter's ATCadvantage technology providing Volvo retailers exclusive access to quality inventory early in the selling cycle. During its first weeks of pilot, select Volvo retailers in California and Arizona were able to view and purchase vehicles from Volvo Finance's off-lease portfolio.
The success of VolvoRIDE's initial pilot resulted in their accelerating a regional roll-out, with national retailer participation completed Dec. 13.
``Both Volvo and ATC are very pleased with the performance of VolvoRIDE and feedback from Volvo's retailers has been extremely positive,'' commented Stephen Wheeler, director of business development for AutoTradeCenter.
Customer Service is Key to Retailers
Dave Graham, director of used operations, for Powell Volvo in Scottsdale was the first to purchase a vehicle utilizing the VolvoRIDE system. ``I cannot say enough about the simplicity and convenience of purchasing vehicles on VolvoRIDE,'' stated Graham.
``The ability to search for vehicles across the United States, accompanied by detailed condition reports and photos, makes purchasing decisions easy.
``The biggest advantage, however,'' continued Graham, ``is the customer support. Where else can you call a support number and get a `live' person guiding you every step of the way and offering information on future purchasing opportunities? Relationships are critical in this industry, and the support from the VolvoRIDE team is a big competitive edge.''
A Growing Internet Remarketing Family
The launch of VolvoRIDE adds Volvo Finance North America Inc. to AutoTradeCenter's family of Internet remarketers including American Honda Finance Corp. and American Suzuki Motor Corp.
``The successful launch of VolvoRIDE and the continued winning performances of American Honda's `VIPS' and Suzuki's `PROline,' further strengthens our position as the industry's leading online remarketer,'' commented Roger L. Butterwick, president of AutoTradeCenter.
``We look forward to VolvoRIDE's national roll-out and are proud of our contribution to the success of their remarketing objectives.''