AOL Time Warner to Join in Sponsoring Toyota's F-1 Team
NEW YORK--Dec. 17, 2001--AOL Time Warner announced today that it will join in sponsoring the Toyota Motor Corporation's F-1 racing team. The announcement took place at the official new car launch for Panasonic Toyota racing, held in Cologne, Germany.Toyota's new F-1 car, which made its world-premiere debut today, displays AOL Time Warner's corporate logo on both sides of the car's barge board; the logo will also be included in Toyota's F-1 promotional materials. The sponsorship will begin in the 2002 championship race season.
Robert Pittman, Co-Chief Operating Officer, AOL Time Warner, said, "We are very pleased to sponsor Toyota's new F-1 race car. Toyota is an important marketing partner across the AOL Time Warner family of media brands, and we look forward to working with Toyota internationally to continue strengthening the ties between our two companies."
About AOL Time Warner
AOL Time Warner is the world's first Internet-powered media and communications company, whose industry-leading businesses include interactive services, cable systems, publishing, music, networks and filmed entertainment.