Important Announcement

FOR IMMEDIATE RELEASE

American Honda is pleased to announce that Lee Edmunds is joining American
Honda's Motorcycle Press Department. Lee will be taking over the leadership
of the Press Department on Monday, December 17 following Pete terHorst's
departure for the Pediatric Brain Tumor Foundation of the U.S.


Lee joined American Honda's Motorcycle Division in July 1988 as a sales
representative for the western U.S. Following nearly ten years of
increasing responsibility as a District Sales Manager serving the needs of
Honda dealers in the Pacific Northwest, Lee moved to Honda's headquarters
in Torrance, CA in 1998.


Lee served in the Motorcycle Division's New Business Development group as a
specialist conducting advance work on Honda's yet-unannounced personal
watercraft (PWC) project. Lee's role in new model planning expanded in
January 2000 when he joined the newly formed Product Planning Department.
In his capacity as a liaison with Honda R&D, Lee supported a number of
Honda's motorcycle and ATV new model Press launches.


Lee brings a wealth of organizational and product development knowledge to
his new job overseeing Honda's press activities. His market knowledge and
communications skills are important assets as well.


Reporting to Lee will be Assistant Manager Jon Seidel, who is responsible
for the street motorcycle and PWC media; Off Highway Vehicle (OHV) Media
Coordinator Paul Slavik; Motocross Media Coordinator Eric Crippa;
Motorsports Media Coordinator Greg Wright; and Sr. Administrative Assistant
Jessie Carrara.


Please join me in extending a warm welcome to Lee to the Honda Motorcycle
Press Department!


Sincerely,


Gary Christopher


Senior Manager, Motorcycle Press and Motorcycle Sports