What The Hell Are We Doing Wrong?

For almost 6 years TACH has led the way by offering the information and entertainment that our viewers said they want.

The Auto Channel’s New Car Buyers Guide has been copied and copied and copied, in fact every time we introduced a new feature it became a standard for most automotive sites.

TACH was the first Internet site to provide both MSRP and Invoice pricing free on the net…not Kelley, not Edmunds, Not AAA, Not Yahoo, Not Excite, Not Auto Site, Not Auto Web, Not Car Point, Not Intellechoice, Not Auto-by-Tel…well you get the idea.

TACH was the first site and still the only site to offer a 4 car Compar-a-graph and The Body Style Compar-a-graph, so car buyers could compare up to 4 selected cars by almost 200 dimensions and capacities… we were the first to provide full length streaming video of the formerly Press Only presentations, “almost live” from the world’s leading auto shows, and yet we struggle to get the attention and respect of the advertising agencies for most of the auto manufacturers …quite frankly I am getting fed up with this bull-shit.

Every research story(like today's story from Jupiter Research)we publish validates the editorial and technical decisions, that TACH has, and continues to follow, but what the fuck is wrong with the adverising agencies…why can’t we get the revenue we need to stay alive, any suggestions would be welcomed.

Bob Gordon President and Co-founder The Auto Channel