Reynolds and Reynolds Obtains Preferred Provider Status from General Motors for Services Marketing

    DAYTON, Ohio--Dec. 4, 2001--The Reynolds and Reynolds Company today announced that it has been selected by General Motors as one of the preferred services marketing vendors to GM dealers.
    As a result of Reynolds' preferred vendor status, GM dealers working with the company will be eligible for 100 percent reimbursement and electronic invoicing of costs they incur for Reynolds services from their GM Parts co-op fund.
    Reynolds' data-driven marketing services help GM dealers retain their car buying and service customers through high-return marketing and dealer support services. Reynolds is currently the leading provider of data-driven marketing services to General Motors.
    "Reynolds is in a unique position to bring both car companies and dealers together to speak to consumers with one powerful voice," said Kelly Kavanaugh, vice president, Reynolds Campaign Management Services. "Our selection by General Motors as one of the preferred vendors affirms our focus on helping dealers improve their service-related profits by targeting the right customers through the right channel at the right time with the right offer. We are helping GM with better analysis of the programs that they conduct and day-to-day support to ensure that they obtain high-impact results for their dealers and consumers."
    Charles Shamblee, vice president, Reynolds' Car Company Solutions Group, said that the announcement builds upon a number of marketing and support services Reynolds provides for General Motors dealers.
    "Reynolds is continuing to help car companies and retailers obtain maximum return on investment for their marketing programs. Our data management services create a much more convenient and integrated retailing experience for GM and GM Goodwrench Service Plus customers," he said.
    Reynolds also provides reactivation services to GM, helping dealers target customers who have not returned to a GM dealership in more than six months.
    "Dealers value these data-driven services because they represent a way for them to bring back the 80 percent of their service customers who would otherwise do business with aftermarket providers," Kavanaugh said. "Reynolds reactivation services are completely reimbursable, and maximize co-op dollars through contact-based pricing rather than more expensive database pricing."
    Kavanaugh said that on average, Reynolds reactivation systems deliver a 17-fold return on investment with an average response rate of more than seven percent.
    Additionally, Reynolds is delivering solutions with the support of the GM "On a Roll program" tire sales program. The program is targeted to consumers at a critical decision point in the vehicle ownership cycle.
    In addition to General Motors, Reynolds serves nearly 3,000 additional dealerships in the U.S. through service retention programs for other manufacturers. In October, Reynolds announced that it would be expanding its campaign management services to help car companies and retailers develop nationwide-wide customer loyalty programs that drive additional return and customer retention results.
    Reynolds and Reynolds, headquartered in Dayton, Ohio, is the leading provider of integrated information management solutions to the automotive retailing marketplace. The company's services include a full range of retail and enterprise management systems, networking and support, e-business applications, Web services, learning and consulting services, customer relationship management solutions, document management and leasing services. To find out more about the company, its vision, products and services, visit www.reyrey.com.
    Certain statements in this news release constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The forward-looking statements are based on current expectations, estimates, forecasts and projections of future company or industry performance based on management's judgment, beliefs, current trends and market conditions. Forward-looking statements made or to be made by or on behalf of the company may be identified by the use of words such as "expects," "anticipates," "intends," "plans," "believes," "seeks," "estimates" and similar expressions. Forward-looking statements are not guarantees of future performance and involve certain risks, uncertainties and assumptions that are difficult to predict. Actual outcomes and results may differ materially from what is expressed, forecasted or implied in the forward-looking statements. See also the discussion of factors that may affect future results contained in the company's Current Report on Form 8-K filed with the SEC on August 11, 2000, which we incorporate herein by reference. The company undertakes no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise.