CustomerLink Systems' Services Endorsed by Meineke Dealers Association and Meineke Dealers Purchasing Cooperative

    ROSEVILLE, Calif.--Nov. 26, 2001--Today, CustomerLink Systems, the Meineke Dealers Association (MDA) and the Meineke Dealers Purchasing Cooperative, Inc. (MDPCI) announced the appointment of CustomerLink Systems as the vendor of choice for Customer Communication and Loyalty Services. CustomerLink's appointment to national vendor status means they are the only provider of customer communication services endorsed by the Meineke Dealers Association and the Meineke Dealers Purchasing Cooperative. This endorsement of the CustomerLink suite of communication services is evidence of Meineke Dealers' commitment to continually improving how they communicate and work with their customers as they expand services to care for the entire life cycle of their customers' vehicles.
    The partnership provides MDA and MDPCI members access to CustomerLink's loyalty building marketing services. These services help Meineke Dealers build repeat business, increase car counts and referrals, fill their bays with scheduled work, build customer loyalty, and ultimately improve dealer profitability. CustomerLink's service consists of a variety of high quality customer communication pieces. CustomerLink will send post-service customer thank you letters, service reminders specific to the customer's vehicle make, model and mileage, promotional specials, customer satisfaction surveys, and more for Meineke dealers.
    Mark Zuckerman, MDA Board Member states, "The Meineke Dealers Association and the Meineke Dealers Purchasing Cooperative actively pursue vendor relationships that provide maximum value and benefit for our members. CustomerLink Systems is a perfect fit. The CustomerLink services are consistent with our organization's philosophy of building lifetime value with and for our customers." Zuckerman continues, "The CustomerLink service will help our dealers assist their customers in managing their vehicles service and maintenance schedule. It easily rivals what new car dealers are doing for customer communication."
    Walt Samuelson, CustomerLink's CEO, says, "Meineke's adoption of the CustomerLink services fits perfectly with their desire to become the full service provider for their vehicle owner customers. Being able to communicate exactly what should be done to properly maintain their vehicle over the long term, and ensuring they bring their vehicle in for maintenance when it's due is a very professional way to commit customers to Meineke."

    About CustomerLink Systems, Inc.

    CustomerLink Systems, Inc. is a leader in delivering Customer Retention and Loyalty services to the automotive service and repair industry. CustomerLink's Customer Relationship Management (CRM) system automatically reminds the vehicle owner of future service intervals, providing coupons, promotions, customer satisfaction surveys, and thank you letters on behalf of their service provider. CustomerLink services allow the automotive repair facilities to increase customer count, grow a loyal customer base, and generate increased profits without spending incremental time or effort because CustomerLink performs these services for the shops. CustomerLink puts time back in the service providers' life and increased profits in their business.