TACH Congratulates Carpoint Canada For Adding TACH-Like Content

TORONTO and REDMOND, Wash., Nov. 14 -- CarPoint joins the ranks of editorial publishers as they introduce site content and features, including innovative advertising products, industry-leading Top Ten lists and expanded editorial content from Carpoint.ca's team of expert automotive journalists. The new services empower consumers with information throughout the car-buying and ownership process and help the automotive industry reach its target audience -- car buyers and owners.

As the exclusive lead generator for MSN.CA, Carpoint.ca offers the automotive industry the ability to reach MSN.CA's more than 5.8 million monthly visitors through these new products. Carpoint.ca provides the auto industry with the opportunity to introduce new models through its New Model Launch, as well as showcase existing vehicles through the Car of the Month feature. Both features offer first-of-its-kind placement on Carpoint.ca's home page and include links to content dedicated to that particular vehicle.

In addition, Carpoint.ca is embracing new advertising technologies such as the Skyscraper advertisement, located immediately to the right of the home page, which spans the entire length of the page, and is the most prominent real estate for advertisers on the site. Carpoint.ca's new Content Module, located in the center of the home page, allows advertisers to display their company's branding alongside action-orientated links that direct users to specific areas of their Web site. The Content Module is also available on the Finance and Insurance page. Both are deeply integrated into the product and can be updated regularly.

``We're in a unique position to deliver the automotive industry the largest pool of online car buyers throughout Canada,'' said Ruth D'Souza, general manager of Carpoint.ca. ``Carpoint.ca's more than 400,000 monthly visitors rely on us for accurate and comprehensive information that helps them make better-educated decisions about their vehicles. The new features we've added to the site make it easier than ever for consumers to be better informed about the car-buying experience and for manufacturers and dealers to reach Canada's largest pool of targeted automotive consumers.''

Carpoint.ca's editorial team, led by Editor Marc Lachapelle, now adds exclusive articles such as Getting Ready for the Canadian Winter and Fuel-Saving Tips weekly to help consumers with their everyday car-buying and -owning needs. The introduction of Top Ten lists offers users information on the most requested vehicles on Carpoint.ca, while new model reviews provide in-depth knowledge of their overall performance and value. The new home page design makes it even easier for car buyers throughout Canada to access listings of used cars in their areas.

Publishers Note:

Many features being added to CarPoint have been part of The Auto Channel offerings for more than five years…you know what they say, "imitation is the sincerest form of flattery"

Thanks MSN.

I hope that the addition of editorial content to a single purpose infomercial-like entity, signals the beginnings of what the ownership of The Auto Channel hopes will become an industry wide movement to appreciate and support, with advertising expenditures, the promotional power and commercial viability of content rich sites.

Bob Gordon, President and Co-Publisher as well as Co-flounder.