X-1R Slides into Advance Auto Parts Stores Nationwide
DAYTONA BEACH, Fla.--Nov. 5, 2001--The nation's number two auto parts dealer is getting Plum Crazy - as well as Engine Treatment, Fuel System Treatment and Transmission Treatment. The X-1R Corporation recently began featuring its full line of performance lubricants at the more than 1700 Advance Auto Parts Stores in 38 states in the Eastern and Central United States.An integral part of the top motorsports teams for more than ten years, X-1R lubricants have become synonymous with performance in virtually every industry featuring components that require metal to metal contact. The company has developed lubricants for everything from 12 pound bikes to the 12 million pound payload space shuttle crawler and continues to improve its products to meet the needs of industry.
"We are thrilled to be expanding to a national retail distribution that is geared specifically toward the auto parts consumer and do-it-yourself market," said Dean Saperstein, vice president of operations for X-1R. "Partnering with Advance will give our current customers more locations to access our products and introduce us to those who haven't had the opportunity to try X-1R."
X-1R is currently distributed in Wal-Mart locations, as well as in a variety of regional auto parts stores.
"We respect the longstanding tradition of excellence that is a big part of Advance Auto and found it a great match for the X-1R line," added Steve Thompson, X-1R's vice president of sales. "Customers come to Advance Auto Parts expecting a high level of service and the finest quality products and we are very excited to be part of that."
The widespread acceptance of X-1R performance lubricant products has led to many commercial applications by corporations around the world. Major industries, including automotive manufacturers, the mining and drilling industry, ocean liners and the aeronautics industry use X-1R. X-1R's results have even spawned a family of dedicated-use lubricants for the sporting goods and recreational enthusiast. The company's Shooter Pack - Gun Lube and Cleaner was recently named by Guns & Ammo Magazine as one of the Top 10 Best Buys in the World for the year 2000. Also, the company's X-1R Biodegradable Hydraulic Fluid was chosen as one of the Top 10 Lubricants in the World by Lubricants World Magazine in 1999.
Last year, X-1R was inducted into the US Space Foundation's Space Technology Hall of Fame for its development of the X-1R friction eliminating "Crawler Track Lubricant". The product was developed in response to NASA's desire to find a biodegradable, nontoxic lubricant for use in the space shuttle crawler, the mammoth transporter that moves the space shuttle from the vehicle assembly building to the launch pad at a deliberate one-mile-per-hour pace. X-1R becomes the 34th product and the only lubricant in history to receive the prestigious honor.
Advance Auto Parts Stores is the second largest auto parts chain in the nation with 1,784 stores in 38 states, primarily located in the Northeastern, Southeastern, and Midwestern regions of the United States and in Puerto Rico and the Virgin Islands. Founded in Roanoke, Va. in 1932 by Arthur Taubman, the company set the standard for do-it-yourselfers in the automotive aftermarket with the launch of its PDQ program in 1982. For more information, please click on www.advanceautoparts.com.
For additional information about X-1R, visit the web site at http://www.x1r.com or contact Lisa Blythe of Benedict Advertising at (386) 255-1222.