Car Toys Selects Knowledge Anywhere to Deploy Pre-Holiday Learning Initiative; Leading Retailer Chooses Web-based Learning for Consistency, Flexibility and Reach

    BELLEVUE, Wash.--Nov. 5, 2001--CAR TOYS, Inc. (www.cartoys.com), the number one independent car stereo and wireless retailer in the United States has chosen Knowledge Anywhere (www.knowledgeanywhere.com), a leader in web-based learning solutions, to craft a comprehensive pre-holiday learning initiative for more than 700 field employees in 49 locations across the country in less than six weeks.
    With the holiday shopping season fast approaching in late November, CAR TOYS chose Knowledge Anywhere for their unprecedented delivery schedule of a total web-based learning solution in six-to-eight weeks as well as their familiarity with the learning characteristics of young people.
    "Knowledge Anywhere offered exactly what we were looking for in a training element for our corporation," said Rik Tokuno, President and COO of CAR TOYS, Inc. "Speed, flexible-access and scalability along with the high-quality look-and-feel our employees gravitate toward."
    CarToys specifically wanted a robust interactive training solution that provided tailored content, effective measurement tools and 24-hour access to employees via the web. In addition, Tokuno felt strongly that designing the curriculum to appeal to CarToys' younger demographic of employees was one of the most important elements to the learning process. The more engaging the training, he reasoned, the easier it will be for employees to capture and retain technical knowledge and in turn help the customer make educated buying decisions.
    "CarToys is the ideal company to work with because they understand all the benefits of e-learning and, as a result, they know exactly what they want to convey and accomplish," said Charlie Gillette, CEO of Knowledge Anywhere. "They have challenged us to create a site with a hip, young approach. Something very cutting-edge and cool with lots of interactivity."

    About Knowledge Anywhere

    Founded in 1998, Knowledge Anywhere, Inc. has become the fastest e-learning solution provider in the United States, specializing in the rapid deployment of ready-to-use web-based learning solutions for corporations. Knowledge Anywhere uses innovative technology to tailor a broad variety of educational offerings in the form of Customer Specific Solutions, Virtual Classrooms and Knowledge Systems that facilitate the delivery of company knowledge, employee instruction and product training for employees via the web. Headquartered in Bellevue, Washington, Knowledge Anywhere's clients include, AT&T Wireless, Microsoft, Corp., Allegiance Healthcare Corporation, Dade Behring International and CAR TOYS, Inc. For more information, please visit our website: www.knowledgeanywhere.com, or view our showcase, www.knowledgeanywhere.com/showcase.cfm

    About CAR TOYS

    Founded in 1987, CAR TOYS is the No. 1 independent retailer of car stereos and wireless phones in the USA. With 49 stores, and over 1,000 employees in four states, CAR TOYS has built their business based on outstanding customer service and expertise. CAR TOYS carries all the major brands including Alpine, Kenwood, Pioneer, Panasonic, Sony, AT&T Wireless, Nextel, Sprint PCS, Qwest Wireless, Verizon Wireless and VoiceStream. For more information on CAR TOYS, please visit our website: www.cartoys.com