The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Best October for Mitsubishi up 17.6%

	CYPRESS, Calif. Mitsubishi Motor Sales of America, today reported October 
sales of 27,726 units, marking the best October sales in company history 
and representing an increase of 17.6% compared to October 2000.

	"This month exceeded our expectations," said MMSA President and COO Pierre 
Gagnon.  "Despite an uncertain economy, we are very bullish about the rest 
of the year.  Our brand awareness is at an all time high proving that our 
upbeat, spirited message is breaking through and resonating with consumers."

	Mitsubishi Motors posted record U.S. sales for August 2001 and in spite of 
the tragic events of September 11th, last month posted the second-best 
September in company history.  Gagnon credited the October sales record to 
a solid product line and strong demand for the all-new Mitsubishi Lancer 
compact
sedan, which launched in August.

	"We're growing our customer base by offering exciting products that 
present incredible value," Gagnon added.  "The Lancer launch has been an 
incredible success."

	Gagnon expects strong sales to continue through the end of 2001.  On 
Wednesday the company improved upon the popular 0-0-0 financing program by 
including all 2001 and 2002 Mitsubishi makes and models and extending the 
offer until November 30, 2001.  The new program offers customers the
opportunity to purchase a new Mitsubishi vehicle with no money down, no 
interest and no payments until 2003.

	Some figures of note for MMSA's record October 2001 sales:

     --  October 2001 sales of 27,726 vehicles, up 17.6 percent from last
         year's October sales of 23,574 vehicles
     --  2001 year-to-date sales of 257,698 vehicles; down 2.3 percent compared
         to last year's record pace of 263,690 vehicles
     --  All-new 2002 Lancer sold 5,068 units, up 39.8 percent over last month
     --  Montero Sport had its best October ever with 5,169 units sold, up
         5.0 percent over October 2000
     --  Montero had its best October ever with 2,471 units sold, up
         54.2 percent over October 2000
     --  Eclipse Spyder had its best October ever with 1,550 units sold, up
         6.1 percent over October 2000

	Mitsubishi Motor Sales of America, Inc. was established in 1981 by 
Mitsubishi Motors Corporation, Tokyo, and markets a full line of vehicles, 
including coupes, convertibles, sedans and sport utility vehicles.


      Sales Results, October 2001: Mitsubishi Motor Sales of America, Inc.

                       October '01   October '00     % Change    % DSR Change
                        Month/YTD     Month/YTD      Month/YTD    Month/YTD

     Passenger
      Car Sales*    20,086/189,920   17,049/192,020  17.8%/-1.1%  13.4%/-1.1%
     Sport Utility
      Vehicles**      7,640/67,778     6,525/71,670  17.1%/-5.4%  12.8%/-5.4%
     Total Vehicle
      Sales         27,726/257,698   23,574/263,690  17.6%/-2.3%  13.3%/-2.3%
     US Assembled
      Cars:         12,806/137,495   12,579/139,763   1.8%/-1.6%  -2.0%/-1.6%
     Imported Cars:   7,280/52,425     4,470/52,257   62.9%/0.3%   56.8%/0.3%
     Imported Truck/
      SUVs:           7,640/67,778     6,525/71,670  17.1%/-5.4%  12.8%/-5.4%
     US Assembled
      Vehicles (1): 12,806/137,495   12,579/139,763   1.8%/-1.6%  -2.0%/-1.6%
     Imported
      Vehicles (2): 14,920/120,203   10,995/123,927  35.7%/-3.0%  30.7%/-3.0%

      DSR - Daily Selling Rate
      Selling Days              MTD           YTD
      October 2001               27           257
      October 2000               26           257

     *    Above totals include sales of US assembled Mitsubishi Motors vehicles
     **   Includes Montero Sport and Montero
     (1)  Galant, Eclipse and Eclipse Spyder
     (2)  Lancer, Mirage, Diamante, 3000GT, Montero Sport and Montero


SOURCE Mitsubishi Motor Sales of America, Inc.