Best October for Mitsubishi up 17.6%
CYPRESS, Calif. Mitsubishi Motor Sales of America, today reported October
sales of 27,726 units, marking the best October sales in company history
and representing an increase of 17.6% compared to October 2000.
"This month exceeded our expectations," said MMSA President and COO Pierre
Gagnon. "Despite an uncertain economy, we are very bullish about the rest
of the year. Our brand awareness is at an all time high proving that our
upbeat, spirited message is breaking through and resonating with consumers."
Mitsubishi Motors posted record U.S. sales for August 2001 and in spite of
the tragic events of September 11th, last month posted the second-best
September in company history. Gagnon credited the October sales record to
a solid product line and strong demand for the all-new Mitsubishi Lancer
compact
sedan, which launched in August.
"We're growing our customer base by offering exciting products that
present incredible value," Gagnon added. "The Lancer launch has been an
incredible success."
Gagnon expects strong sales to continue through the end of 2001. On
Wednesday the company improved upon the popular 0-0-0 financing program by
including all 2001 and 2002 Mitsubishi makes and models and extending the
offer until November 30, 2001. The new program offers customers the
opportunity to purchase a new Mitsubishi vehicle with no money down, no
interest and no payments until 2003.
Some figures of note for MMSA's record October 2001 sales:
-- October 2001 sales of 27,726 vehicles, up 17.6 percent from last
year's October sales of 23,574 vehicles
-- 2001 year-to-date sales of 257,698 vehicles; down 2.3 percent compared
to last year's record pace of 263,690 vehicles
-- All-new 2002 Lancer sold 5,068 units, up 39.8 percent over last month
-- Montero Sport had its best October ever with 5,169 units sold, up
5.0 percent over October 2000
-- Montero had its best October ever with 2,471 units sold, up
54.2 percent over October 2000
-- Eclipse Spyder had its best October ever with 1,550 units sold, up
6.1 percent over October 2000
Mitsubishi Motor Sales of America, Inc. was established in 1981 by
Mitsubishi Motors Corporation, Tokyo, and markets a full line of vehicles,
including coupes, convertibles, sedans and sport utility vehicles.
Sales Results, October 2001: Mitsubishi Motor Sales of America, Inc.
October '01 October '00 % Change % DSR Change
Month/YTD Month/YTD Month/YTD Month/YTD
Passenger
Car Sales* 20,086/189,920 17,049/192,020 17.8%/-1.1% 13.4%/-1.1%
Sport Utility
Vehicles** 7,640/67,778 6,525/71,670 17.1%/-5.4% 12.8%/-5.4%
Total Vehicle
Sales 27,726/257,698 23,574/263,690 17.6%/-2.3% 13.3%/-2.3%
US Assembled
Cars: 12,806/137,495 12,579/139,763 1.8%/-1.6% -2.0%/-1.6%
Imported Cars: 7,280/52,425 4,470/52,257 62.9%/0.3% 56.8%/0.3%
Imported Truck/
SUVs: 7,640/67,778 6,525/71,670 17.1%/-5.4% 12.8%/-5.4%
US Assembled
Vehicles (1): 12,806/137,495 12,579/139,763 1.8%/-1.6% -2.0%/-1.6%
Imported
Vehicles (2): 14,920/120,203 10,995/123,927 35.7%/-3.0% 30.7%/-3.0%
DSR - Daily Selling Rate
Selling Days MTD YTD
October 2001 27 257
October 2000 26 257
* Above totals include sales of US assembled Mitsubishi Motors vehicles
** Includes Montero Sport and Montero
(1) Galant, Eclipse and Eclipse Spyder
(2) Lancer, Mirage, Diamante, 3000GT, Montero Sport and Montero
SOURCE Mitsubishi Motor Sales of America, Inc.