Mazda Protege Sales Hit 'Home-Run' in October
Company's Sales are Up 6.6%
IRVINE, Calif. - Led by record sales of the Protege compact sedan and the
successful launch of the new Protege5, yesterday Mazda reported a 10.1
percent jump in sales for October versus the same month last year. The
Protege line boasts a 99.4 percent increase to lead the charge, followed
closely by the Mazda Truck and MPV, which also posted strong sales numbers
with 34 and 30.4 percent increases respectively.
Mazda's October sales total 23,660 vehicles, while its year-to-date sales
are 231,163 units - a 6.6% increase from 2000.
"To have three vehicles post such strong sales is a great tribute to
Mazda's ability to meet the needs of the consumer," said Charlie Hughes,
president and CEO of Mazda North American Operations. "We're especially
excited about the continual growth and demand for the Protege, which posted
its best sales month in 10 years."
Mazda North American Operations is responsible for the sales and
marketing, customer parts and services support of Mazda vehicles in the
United States. Headquartered in Irvine, Calif., MNAO has more than 700
dealerships nationwide.
MAZDA SALES FOR OCTOBER, 2001
Month-To-Date Year-To-Date
October October % October October %
2001 2000 Change 2001 2000 Change
PROTEGE 7,896 3,959 99.4% 66,488 54,625 21.7%
626 2,917 5,510 -47.1% 45,036 63,670 -29.3%
MILLENIA 1,594 2,008 -20.6% 17,396 13,684 27.1%
MIATA 1,235 1,077 14.7% 14,426 16,402 -12.0%
MPV 3,219 2,469 30.4% 27,518 30,957 -11.1%
B-SERIES TRUCK 2,446 1,825 34.0% 22,529 26,849 -16.1%
TRIBUTE 4,353 4645 -6.3% 37,770 10680 N/A
Total Vehicles
CARS 13,642 12,554 8.7% 143,346 148,381 -3.4%
TRUCKS 10,018 8,939 12.1% 87,817 68,486 28.2%
TOTAL 23,660 21,493 10.1% 231,163 216,867 6.6%
MEMO:
IMPORT CAR 10,725 7,044 52.3% 98,310 84,711 16.1%
IMPORT TRUCK 3,219 2,469 30.4% 27,518 30,957 -11.1%
IMPORT TOTAL 13,944 9,513 46.6% 125,828 115,668 8.8%
DOMESTIC CAR 2,917 5,510 -47.1% 45,036 63,670 -29.3%
DOMESTIC TRUCK 6,799 6,470 5.1% 60,299 37,529 60.7%
DOMESTIC TOTALS 9,716 11,980 -18.9% 105,335 101,199 4.1%
SOURCE Mazda North American Operations