Nissan to Sell High-Performance Aftermarket Parts for Nissan and Infiniti Vehicles. A Trend?

LAS VEGAS, Oct. 31 -- Nissan North America, Inc. (NNA) today announced it will produce and market NISMO high-performance aftermarket parts for Nissan and Infiniti vehicles in the U.S. market.

NISMO parts, which will be available next fall, cater to Nissan enthusiasts and will offer a factory warranty.

"We're excited to be joining one of the fastest growing niches in the specialty automotive equipment industry," said Jed Connelly, senior vice president, Sales and Marketing. "NISMO has nearly 20 years of experience developing and producing high-performance parts and accessories and shares Nissan and Infiniti's uncompromising commitment to quality."

Increasing popularity in manufacturer-backed performance parts and the requests of Nissan and Infiniti enthusiasts led the way for NISMO to enter into the U.S. market.

NISMO originated in Japan in 1984 and has established itself as the premiere supplier of high-performance aftermarket parts and accessories for Nissan vehicles in Japan. "The name NISMO stands for NISsan MOtorsports -- a fitting name since NISMO parts will offer cutting-edge performance," said Connelly. NISMO branded parts will cover three areas -- NISMO Performance Parts, designed for Nissan vehicles; Infiniti R-Spec performance parts designed for Infiniti vehicles; and NISMO racing parts designed for off-road/race-track use.

NISMO also will offer performance parts for current and previous model Nissan and Infiniti vehicles, including the Sentra SE-R and the forthcoming Infiniti G35 and Nissan 350Z.

In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at http://www.nissandriven.com and http://www.infiniti.com.