Prestone Season Campaign in Full Swing

LAS VEGAS, October 30, 2001 - Prestone Products, the leading seller of brand name antifreeze/coolant in North America, teamed up with the National Football League (NFL) this season to provide retailers with a consumer promotion designed to increase brand awareness among avid sports fans and automotive do-it-yourselfers (DIYers) as well as strengthen its lead in the antifreeze market.

The entire program includes a consumer promotion with colorful point-of-purchase material, newly designed NFL and team-themed packaging, a $7 million high-profile advertising campaign with heightened television visibility during the winter months on FOX, CBS and ESPN networks - specifically in 19 core cold-weather cities where the NFL has franchises, a trade print program as well as a new tag line, It's Prestone Season™, to tie it all together. The original yellow Prestone® Antifreeze/Coolant is available in the new EZ Pour No Splash bottle with choices of NFL-themed and team-specific packaging. And bottles of original yellow Prestone Antifreeze/Coolant, as well as Prestone® LowTox Antifreeze/Coolant and Prestone® De-Icer Windshield Washer Fluid, which all feature the new EZ Pour design, have a necktie sweepstakes entry. Twenty-five big screen televisions, 500 gift certificates for $100 worth of NFL officially licensed merchandise and a trip for two to the next Super Bowl® will be given away.

"This program really lets us hone in on our core market - the guy who likes sports, takes pride in fixing things and is good at it, and stays loyal to his buddies and his favorite teams. That's a Prestone kind of guy," said Brian Holliday, Vice President of Marketing for the Prestone brand.

The marketing team for Prestone did extensive research to prove to its buyers that the NFL partnership was an affiliation that would help boost antifreeze sales this season. Prestone Products market statistics show that the characteristics of an NFL fan and an antifreeze DIYer are similar in many ways:

•Good at fixing things •Like taking risks •Like to barbeque •Drink domestic beer •Play billiards •Enjoy woodworking

Other findings have shown that more than 70 percent of antifreeze sales occur during the NFL season, between the months of September and January. And 19 of the NFL's 31 teams play in the cold-weather markets that the Prestone brand targets each year. "

According to USA Today, not only is the professional football America's favorite spectator sport, but year after year attendance at NFL games continues to rise to record levels. On any given weekend, 113 million fans are watching," said Holliday. "This information gave us the confirmation we were looking for. With one of the largest fan bases - more than 165 million - and a selling season synonymous with football season, teaming up with the NFL is the best way for us to create excitement, generate awareness and grow our market. It's a perfect fit."

The Honeywell Consumer Products Group manufactures and markets FRAM® oil, air, transmission and fuel filters; Prestone® antifreeze/coolant and car care products; Autolite® spark plugs; and Holts® car care products. Information about Prestone products is available on the Internet at www.prestone.com.