MobileAria Appoints Vice Presidents of Corporate Marketing, Product Management and Strategic Marketing; Telematics Leader Strengthens Management Team Prior to Service Launch

    MOUNTAIN VIEW, Calif.--Oct. 30, 2001--MobileAria Inc., the pioneer in True Hands Free, voice-enabled productivity services for the driver, today announced the appointments of three vice presidents: Michael Hearney, vice president of Corporate Marketing; Michael Lunsford, vice president of Product Management; and Steve Wollenberg, vice president of Strategic Marketing. The three new vice presidents bring years of customer relationship management (CRM), wireless, handheld computing, voice technologies and telematics expertise to strengthen MobileAria's management team.
    MobileAria's True Hands Free service will be launched later this year. A flash tour of the service is currently available at www.mobilearia.com .
    "The additions of Michael Hearney, Michael Lunsford and Steve Wollenberg to MobileAria's management ranks brings experienced technical, market and business savvy to the company to aggressively capitalize on the emerging market for Bluetooth voice- enabled in-vehicle productivity services," said Mike Orr, CEO of MobileAria.

    Michael Hearney - Vice President, Corporate Marketing

    Michael Hearney has responsibility for setting MobileAria's marketing strategy and developing corporate positioning and messages, developing market creation and demand generation programs, managing channel and strategic marketing, marketing communications and market analysis. He joins the company with a strong background in customer relationship management and market development. Prior to MobileAria, Hearney was vice president of Strategic Marketing for global CRM provider Altitude Software and co-founded Sagisaw Partners, LLC, a CRM and call center services company. Hearney also built marketing and customer support teams at SGI, Corner Hardware.com and Pacific Gas & Electric. Michael has a BS and an MBA with honors from Santa Clara University.

    Michael Lunsford - Vice President, Product Management

    Michael Lunsford is responsible for the product definition, management and overall roadmap for the MobileAria service. He brings more than 25 years of experience in wireless platform, voice technologies, PDA hardware and software, GPS, Bluetooth and end-user mobile applications to MobileAria's product management group. Lunsford drove product definition and managed cross-functional teams to deliver leading-edge WAP, Palm, PocketPC and voice-enabled applications as a Director at Viafone. At Palm, Inc. he directed the design, development, manufacture and international marketing of the top selling Palm V, directed Palm's Bluetooth implementation and developed and shipped Palm's Mobile Internet Kit. Lunsford has held positions at Sony, Eaton, Raytheon, Gould and Kaiser Aluminum. He has written 13 books on computer technology and is the recipient of Palm Inventor Awards for 44 patent applications.

    Steve Wollenberg - Vice President, Strategic Marketing

    Steve Wollenberg has responsibility for developing the marketing programs to leverage the channel and key partnerships. Prior to MobileAria, Wollenberg was the founder and CEO of San Francisco-based Fastline, a telematics provider. Fastline customers included DaimlerChrysler, Visteon, Motorola, CellularOne, Etak, FHWA, Battelle, TRW, Odetics and Traffic.com, as well as the Traveler Information Showcase wireless service used during the 1996 Summer Olympics in Atlanta. Wollenberg is a frequent industry speaker and steering committee member for numerous industry mobile programs. He is a member of the ITS America ATIS Committee and sits on the Board of Directors for the RIDES for Bay Area Commuters transportation agency. Wollenberg has been involved as a founding employee or consultant with Adept Technology, Innovative Devices and Vocal. Wollenberg has a degree in Electrical Engineering and Computer Science from the University of California at Berkeley.

    MobileAria's True Hands Free service is the first and only service to provide drivers with purely voice-activated access to their desktops' voice mail, email, contact and calendar information, driving directions, and traffic conditions, enabling drivers to always keep their hands on the wheel and eyes on the road.

    About MobileAria

    Mountain View, Calif.-based MobileAria is the pioneer of True Hands Free voice-enabled productivity services for the telematics industry. MobileAria's patent-pending technology frees drivers to responsibly access their world using leading voice, GPS, Bluetooth and other wireless technologies. Investors include Delphi Automotive Systems , Mayfield and Palm, Inc. For additional information, please visit www.MobileAria.com.