BMW WilliamsF1 Team Sponsor-7 Up

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7UP SIGNS UP AS THE CHOICE OF THE BMW WILLIAMSF1 TEAM
PepsiCo Beverages International Reaches Multiyear Partnership Agreement 
Marking 7UP's Return to Formula One Racing

LONDON, England, October 30, 2001 - In a move that brings a refreshing brand 
together with a hot sport, PepsiCo Beverages International (PBI) has 
partnered its 7UP brand with the BMW WilliamsF1 Team, leading contenders in 
the Formula One World Championship. Beginning in 2002, 7UP will become part 
of Formula One's excitement through a multi-year partnership agreement with 
the BMW Williams F1 Team calling for advertising and promotional activity.

"Formula One is one of the hottest, fastest-growing sports in the world today 
and the BMW WilliamsF1 Team leads the pack based on its racing heritage and 
dynamic brand personality," said Antonio Lucio, Chief Marketing Officer, 
PepsiCo Beverages International. "The BMW WilliamsF1 Team partnership is the 
perfect fit for PBI because it provides world-class stature for the 
refreshing appeal of 7UP. Formula One racing's excitement made 7UP the clear 
choice to lead our return to this global property."

7UP, appointed as the official soft drink partner of the BMW WilliamsF1 Team, 
instantly becomes a relevant part of Formula One through cross-branding 
opportunities at the racetrack and beyond. "The partnership with 7UP will 
help bring Formula One racing closer to millions of fans worldwide through 
promotions, events and of course, advertising," said Jim Wright, the BMW 
WilliamsF1 Team's Head of Marketing. "We feel we have one of the most focused 
teams in a highly competitive sport and 7UP shares many of our same values 
for success."

PepsiCo Beverages International is a division of PepsiCo, Inc, based in 
Purchase, New York, USA, and operating in more than 200 countries outside of 
the US and Canada. Its major carbonated soft drink brands include Pepsi, 
Pepsi Light, Pepsi Max, 7UP, and Mirinda. PBI's portfolio also includes 
functional beverages like Tropicana juices and juice drinks, Aquafina bottled 
water, SoBe teas, and Gatorade isotonic drinks.

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Sylvia Proudfoot
spur07@cs.com
403 287 3945