Harley-Davidson, U.S. Bank Have Key to New V-Rod; Motorcycle New Harley-Davidson Visa Card Users May Win the Hot 2002 V-Rod Motorcycle

    MINNEAPOLIS & CHICAGO--Oct. 29, 2001-- Harley-Davidson(R) enthusiasts take notice. Harley-Davidson Financial Services and U. S. Bank are giving away the exclusive 2002 Harley-Davidson V-Rod(TM) motorcycle as part of the Harley-Davidson(R) Visa(R) Card Me Sweepstakes that runs November 1, 2001 through April 30, 2002.
    Individuals are automatically entered when they apply for, are approved for and use the card for a minimum purchase of $25(a). Anyone interested in applying for a Harley-Davidson Visa card can do so by calling 1-877-74CHROME x1100, or by visiting www.h-dvisa.com/hd50.
    All Harley-Davidson Visa cardholders earn valuable Harley-Davidson Genuine Rewards points with every purchase. Points are redeemable for Harley Chrome Cash, good towards genuine Harley-Davidson merchandise, parts and accessories at participating Harley-Davidson dealerships. The card can be used for purchases at any of the more than 22 million locations where Visa is accepted, down the road and around the world.
    "We're proud of our successful alliance with Harley-Davidson Financial Services and are thrilled to be able to make this kind of offer to our customers," said Darla O'Donnell, senior vice president at U.S. Bank. "The chance to be one of the first owners of the new V-Rod(TM) motorcycle is truly a once-in-a-lifetime opportunity." U.S. Bank began issuing the Harley-Davidson Visa card in March 2000 in conjunction with Harley-Davidson Financial Services.

    Minneapolis-based U.S. Bancorp, with assets in excess of $168 billion, is the 8th largest financial services holding company in the United States. The company operates 2,186 banking offices and 4,937 ATMs, and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. U.S. Bancorp is home of the Five Star Service Guarantee which assures customers of certain key banking benefits and services or customers will be paid for their inconvenience. U.S. Bancorp is the parent company of Firstar Banks and U.S. Bank. Visit U.S. Bancorp on the web at usbank.com and Firstar Bank at firstar.com.

    Harley-Davidson Financial Services (HDFS), a wholly-owned subsidiary of Harley-Davidson, Inc., offers a wide range of financial products and services to motorcycle enthusiasts and Harley-Davidson dealerships. Products available to consumers include financing on motorcycles, MotorClothes(TM), and parts and accessories; cycle insurance; and extended service plans for Harley-Davidson(R) motorcycles. More information about HDFS can be found at www.harley-davidson.com.

    (a) No Purchase Necessary -- See Official Rules at www.h-dvisa.com/hd50 for details