MyCarPage.com, GSMarketing Agreement Blends Email and Direct Mail Services for Auto Dealers

    SANTA MONICA, Calif.--Oct. 29, 2001--Interval, Inc. (dba MyCarPage.com(TM)) today announced a license agreement with GSMarketing, a leading direct marketing provider to the auto industry, which will incorporate Interval products into GSMarketing's customer communications suite. According to GSMarketing Vice President & General Manager Rick Czepinski, the agreement stems from a recently completed pilot program conducted with eight metro Toyota dealers within the Gulf States Toyota (GST) region.
    The Internet-based products from Santa Monica, Calif.-based MyCarPage.com include MyCarPage(TM), Prospector(TM) and the Customer Value Matrix(TM), which are designed to create long-term relationships between car dealers and customers. It was these "customer relationship management" products that were tested by the dealers and led to the agreement with GSMarketing, which intends to market the MyCarPage product with its other solutions to automotive clients nationwide.
    "During the past two years, hundreds of dealers around the country have profitably used our online tools," said C. Bryce Benjamin, chief executive officer of MyCarPage.com. "Now, due to our productive GST pilot, we're gaining access to GSMarketing's 1,400-plus dealer clients across the country.
    "The eight GST pilot dealerships incorporated MyCarPage.com software into their businesses, along with other GSM products, during our four-month pilot. They experienced excellent response rates to email promotions for both sales and service business, and survey results indicated more than 85 percent of the respondents wished to receive further communications by email."
    MyCarPage.com dealer-to-consumer email tools provide car owners with service specials, vehicle maintenance reminders, and even traffic and weather reports. Meanwhile, dealers are able to organize driver and vehicle information, analyze customer service frequency, spending patterns and demographics and develop online customer promotions that can include animated graphics and hot links back to the dealership website.
    "The pilot program with the eight Gulf States Toyota dealerships clearly showed MyCarPage.com products increase revenue and profits for dealers," said GST Director of eBusiness, Angie Sherrell. "We are very excited about rolling out this program to the rest of the 140 Toyota dealers serviced by Gulf States Toyota."
    Gulf States Toyota, which introduced the Toyota brand to the region in 1969, is an independent distributor serving 140 dealers in Texas, Oklahoma, Arkansas, Louisiana and Mississippi. GST's dealers join some of the nation's most prominent dealerships -- such as the Phil Long Dealerships and the Hendrick Automotive Group -- as MyCarPage.com customers.
    "Our partnership with GSMarketing will help each of their dealers -- including GST dealers and others across the country -- keep in touch with their customers, improve customer satisfaction and drive additional sales," says Benjamin.
    Based in Houston, with branches in Los Angeles and Philadelphia, GSMarketing is a full-service direct marketing company offering 21 years of experience in integrated solutions for the strategic, creative and production needs of its clients.
    Interval, Inc. (dba MyCarPage.com) specializes in the development of Internet-based Customer Relationship Management tools aimed at building long-term relationships between consumers, automotive businesses and dealerships. MyCarPage.com and its services, MyCarPage(TM), Prospector(TM) and the Customer Value Matrix(TM), combine to improve customer satisfaction, which results in increased loyalty to automotive-related businesses and dealerships.