First Group Exhibit; Exhibit Structure Reflects Global Age

    TOKYO--Oct. 26, 2001--This year is the first Tokyo Motor Show to use joint exhibits organized by corporate groups.
    The decision was made in light of the globalization of the automotive industry and the worldwide alliances that are forming. This year's show also tries to be more environment-friendly with a first-ever attempt at a "Zero Waste" show.
    The world's automakers use every exhibition hall in Makuhari Messe (Halls 1-11) for a total (indoor) exhibition space of approximately 42,000 square meters, even larger than the last passenger cars and motorcycles show. The exhibition includes the participation of 13 countries, 273 companies, 6 governments and 2 organizations. Broken down, there are 37 passenger car makers (10 domestic, 27 foreign) and 11 motorcycle makers (4 domestic, 7 foreign). In the parts division, there are 6 governments, 1 organization and 225 companies (186 domestic, 39 international). There is also 1 organization exhibiting an electric car. All in all, this is one of the largest motor shows in the world.
    What is different about this year's show is that corporate groups are exhibiting jointly or have booths adjacent to each other rather than the traditional company-by-company exhibition. This new organization provides visitors with a palpable expression of the global alliances that have formed in the automotive industry since the end of the twentieth century.
    The East Hall contains the GM group: General Motors, Opel, Isuzu, Saab, Suzuki and Fuji Heavy Industries (Subaru). Close by is Mitsuoka Motor, which is exhibiting for the first time this year.
    The Central Hall features the Toyota group, with Toyota and Daihatsu integrating their exhibits. Daimler Chrysler is also so in this hall, together with group members Smart and AMG, facing them is Mitsubishi Motors. Honda has its own exhibit.
    The West Hall is home to the Ford group, including Mazda, Volvo, Jaguar, Land Rover and Aston Martin. Nissan and Renault are also in this hall, with their exhibits facing each other. Visitors have an immediate understanding of how groups are organized and integrated.
    The North Hall is devoted to parts companies and motorcycle makers. Domestic motorcycle exhibits are from Honda, Suzuki, Kawasaki and Yamaha. Seven foreign motorcycle makers, including BMW, also have exhibits.
    This year's show aims to be a "Zero Waste" exhibition. Normally, the end of a show produces large amounts of industrial waste. Just separating out the carpeting and booth decorations can be a huge task, and the cost of disposal is enormous. The thirty-fifth show gets back to the "Three Rs" of waste: reduce, reuse and recycle. These concepts were applied right from the planning and design stage of the exhibition booths.