Reynolds and Reynolds Strengthens Campaign Management Services to Car Companies, Enterprise Retailers
DAYTON, Ohio--Oct. 25, 2001--The Reynolds and Reynolds Company today announced a new Campaign Management Services (CMS) organization devoted to improving the return on investment that car companies and large enterprise retailers receive from their consumer marketing campaigns and programs.
The Reynolds Campaign Management Services organization provides direct marketing programs for car companies and their dealers. The initiatives help retain car buying and service customers through programs such as maintenance reminders and related services. Reynolds has exclusive relationships with the American Honda Motor Company, Acura and Isuzu Motors America, Inc, and approved provider relationships with General Motors; Ford; BMW of North America, LLC and Volvo Cars of North America. The company serves nearly 4,000 dealerships in the U.S. with its service retention programs.
"Reynolds has long recognized the importance of database marketing services that enable dealers to maintain contact with auto consumers throughout the ownership cycle," said Kelly Kavanaugh, vice president, Reynolds Campaign Management Services. Our direct mail, opt-in e-mail and telephonic programs have been primarily focused on service operations. Going forward, we will be expanding our reach into other dealership areas, helping car companies and enterprise retailers with better program analysis and day-to-day support to ensure that their dealers obtain high-impact results from our campaign services."
The new focus builds on a core competency of expertise that Reynolds has had in campaign management since 1994. The group's new charter will more readily enable dealers to take advantage of retention programs by providing for the systematic management of program results. Reynolds has created the role of program consultant to support enrolled dealers by car company and enterprise retailer. In addition, field consultants are being assigned to automotive retailers within geographic territories to maximize retailers' efforts in creating cost-effective, high-volume and high-quality retention programs.
"These specialists will work closely with car companies and retailers to develop programs, evaluate successes and drive results. Our overall goal is to help dealers improve profit from service by targeting the right customers through the right channel at the right time with the right offer. We also want to make sure we align the objectives of the car company and the dealers so they speak as one to the consumer," Kavanaugh said.
Reynolds expects to announce additional CMS services in the near future.
Reynolds and Reynolds, headquartered in Dayton, Ohio, is the leading provider of integrated information management solutions to the automotive retailing marketplace. The company's services include a full range of retail and enterprise management systems, networking and support, e-business applications, Web services, learning and consulting services, customer relationship management solutions, document management and leasing services. To find out more about the company, its vision, products and services, visit www.reyrey.com.
Certain statements in this news release constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The forward-looking statements are based on current expectations, estimates, forecasts and projections of future company or industry performance based on management's judgment, beliefs, current trends and market conditions. Forward-looking statements made or to be made by or on behalf of the company may be identified by the use of words such as "expects," "anticipates," "intends," "plans," "believes," "seeks," "estimates" and similar expressions. Forward-looking statements are not guarantees of future performance and involve certain risks, uncertainties and assumptions that are difficult to predict. Actual outcomes and results may differ materially from what is expressed, forecasted or implied in the forward-looking statements. See also the discussion of factors that may affect future results contained in the company's Current Report on Form 8-K filed with the SEC on August 11, 2000, which we incorporate herein by reference. The company undertakes no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise.