Nissan North America Selects Akamai EdgeSuite to Support Web Marketing Initiatives

    CAMBRIDGE, Mass.--Oct. 25, 2001--

    Akamai EdgeSuite(SM) service to provide robust Web marketing technology platform for commercial launch of the all-new 2002 Nissan
    Altima

    Akamai Technologies, Inc. , the leading provider of outsourced e-business infrastructure services and software, today announced a new relationship with Nissan North America, Inc. aimed at supporting Nissan's marketing promotion for the launch of the 2002 Nissan Altima. By outsourcing the delivery of its Web campaign to Akamai, peak performance for customer interaction and 100% site reliability will be realized across www.nissandriven.com, optimizing the individual visitor or consumer experience, and strengthening the global Nissan brand online.
    To effectively launch its newly designed 2002 Altima, Nissan recognized the importance of integrating the Web into its marketing initiatives, leveraging the ability to extend its brand into global marketplaces in a highly interactive, engaging fashion. Nissan selected the Akamai EdgeSuite service to provide a robust, flexible foundation for Web marketing while simplifying the planning requirements of its online initiatives. In addition, Nissan will benefit from the massive scalability and reach of Akamai's globally distributed network of more than 13,000 edge servers to ensure top performance for the online community.
    "We believe that the Web provides enormous marketing potential," said Steven Silver, director of eBusiness, Nissan North America, Inc. "Akamai will provide the necessary support to Nissan to ensure that its customers will receive a quality online experience. With the launch of the new Altima promotion, Akamai will enable us to deliver all types of rich, engaging content with superior performance and with reduced complexity, helping us to effectively build our online brand with new customers, and reinforce it with current customers."
    The Akamai EdgeSuite service is an integrated set of functionalities designed to reduce Internet infrastructure costs and complexities by extending the performance, scalability, and reliability benefits of content delivery across an entire Web site, including dynamic content and applications. As a Web marketing foundation, the EdgeSuite service helps to distribute and manage the online component of an integrated marketing campaign, enabling businesses to simplify planning, deliver a quality customer experience, and effectively measure the results of a campaign. Through Akamai's business intelligence tools, Nissan can assess the effectiveness of its marketing campaign to better understand its visitors and their interests.
    "Akamai is thrilled to support Nissan's new online promotion, helping it to utilize the Web as a strategic marketing vehicle," said Michael Ruffolo, executive vice president, Akamai. "The EdgeSuite service will assist Nissan in its efforts to cost-effectively scale its Web operations, maintain top site performance for customers, and reliably deliver all types of content during its campaign, enhancing the Nissan brand."

    About Nissan

    In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.nissandriven.com and www.infiniti.com.

    About Akamai

    Akamai is the leading provider of outsourced e-business infrastructure services and software. These services and software enable companies to reduce the complexity and cost of deploying and operating a uniform Web infrastructure while ensuring unmatched performance, reliability, scalability and manageability. Akamai's services give businesses a distinct competitive advantage and provide an unparalleled Internet experience for their customers. Akamai's intelligent edge platform for content, streaming media, and application delivery comprises more than 13,000 servers within over 1,000 networks in 63 countries. With headquarters in Cambridge, Massachusetts, Akamai provides services to companies worldwide. For information on Delivering a Better Internet(SM), visit www.akamai.com.

    Akamai Statement Under the Private Securities Litigation Reform Act

    The release contains information about future expectations, plans and prospects of Akamai's management that constitute forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by these forward-looking statements as a result of various important factors including, but not limited to, general economic conditions, the dependence on Akamai's Internet content delivery service and technology products, any inability of the company's services to meet the needs of governmental agencies, a failure of Akamai's network infrastructure, and other factors that are discussed in the Akamai's Annual Report on Form 10-K, quarterly reports on Form 10-Q, and other documents periodically filed with the SEC.