Organic Launches 2002 Model Year Web Sites for DaimlerChrysler

    DETROIT--Oct. 23, 2001--Organic, Inc. , a founding global digital services firm, and DaimlerChrysler Corporation announced today the launch of 2002 model year brand Web sites for Dodge, Chrysler and Jeep(R).
    Organic and DaimlerChrysler have successfully orchestrated a multifaceted launch across all three prestigious brands by leveraging DaimlerChrysler's award-winning 2001 site architecture and functionality while providing additional navigational features unique to each of the 2002 brand sites.
    The three very different online experiences found on the Chrysler, Dodge and Jeep sites were further developed through the use of new and exciting site content. The newly launched 2002 Dodge site (www.4adodge.com) provides users with an innovative "tool box" on the home page that allows users to build their own Dodge vehicle, as well as access information on promotions and trade-ins. Chrysler's 2002 (www.chrysler.com) site reflects Chrysler's new tagline Drive=Love with a straightforward navigational approach. The 2002 Jeep site (www.jeep.com) highlights key features and accessories for Jeep's 2002 Grand Cherokee, Liberty and Wrangler by allowing visitors to drill down into the details of their Jeep of choice. Jeep's Vehicle Gallery showcases the brand's three vehicles in breathtaking locations throughout the United States.
    "DaimlerChrysler has been a great partner since 1998, encouraging and challenging Organic to continually push the envelope from a creative and technological perspective with the brand sites. For 2002, we have met that challenge by elevating the brand sites to new levels of experience reflective of their individual identities while maintaining the integral ease of use," said Mark Kingdon, chief executive officer of Organic. "The constant support and creative freedom from our partners at DaimlerChrysler has allowed Organic to accomplish outstanding work. These sites are the synergistic culmination of that client support and Organic's deep and rich capabilities in the arenas of creativity, technology, and engineering."
    "Organic has helped us to create highly impactful sites, with sweeping visuals, loads of easily accessible information, and even some fun and games," said Jeff Bell, vice president, marketing communications, DaimlerChrysler Corporation. "From the beginning, I challenged Organic to provide DaimlerChrysler with design concepts that embody the DNA of each brand. Organic delivered three exceptional sites which are easy to navigate and content that completely captures the passion points of our consumers," said Bell.

    ABOUT ORGANIC, INC.

    Organic, Inc. is a technology-enabled marketing partner to Global 1000 companies in the automotive, financial services, retail and consumer products and entertainment, media and communications sectors that has performed award-winning work for DaimlerChrysler, Washington Mutual and Target Corp. Other industry leading clients include Domino's Pizza, British Telecommunications plc, General Electric Financial Assurance Holdings, Inc. and PlayStation.com (America), Inc. In the Internet professional services industry, Organic (www.organic.com) has a history as an innovator. Having developed a number of Web sites that were the first in category, Organic also created Yahoo!'s user interface and logo, and contributed to the development of Apache, the leading Web serving application. Founded in 1993, Organic is headquartered in San Francisco with offices in the U.S., Canada, Europe and Latin America.

    Note to Editors: ORGANIC is a service mark or registered service mark of Organic, Inc. or its subsidiaries in the United States and in other countries. Other trademarks and service marks referenced are marks of their respective owners.