Cadillac's 'Art And Science' Applied To Its Retail Environment
FOR RELEASE: October 23, 2001Cadillac's 'Art And Science' Applied To Its Retail Environment
MIAMI -Inspired by Cadillac concept vehicles like the Evoq, Cadillac's 'Art and Science' vision continues its rollout with the grand opening of Williamson Cadillac in Miami.
Williamson Cadillac is a hint of what's to come from future Cadillac dealerships. The new environment showcases Art and Science in both architectural and interior design elements.
"From a special design, to exclusive materials, and to innovative dealer support concepts, we wanted to add a strong sense of the Art and Science you've begun to see on our latest vehicles, such as the CTS and the Escalade EXT, to our retail chains," said Mark LaNeve, Cadillac general manager. "Williamson Cadillac gives consumers a glimpse of what's to come from future Cadillac dealerships."
The design concept was developed in 2000 with significant participation from several Cadillac dealers. In addition to the dealer body, an architectural team was formed to research and develop a design that expressed the new Cadillac.
Architects from Booziotis & Company, The Hillier Group and interior designer Andree Putman pulled together the ideas and concepts that best portrayed Art and Science in a retail atmosphere. The company Infrastructure Inc. put the finishing touches on the design to insure seamless application on a broad array of facilities from all-new retail environments and renovated sites.
"We are thrilled to be one of the first dealerships to receive the new Cadillac showroom look," said Ed Williamson, owner of Williamson Cadillac. "Our new showroom will be the perfect environment to display the all-new Cadillac lineup."
High quality materials and lighting create an open, modern space where the cars are the stars. A more contemporary space that aligns Cadillac retail environments with the direction it is going with its new product portfolio.
Cadillac will feature two exclusive materials within the showrooms - an oversized ceramic black porcelain tile flooring and a patterned wool carpet. Furniture selections feature black leather with a blending of wood and metal, and fabric colors mixing black, white and platinum. The overall interior pays close attention to detail in both sales and service areas and elevates the car-buying experience.
"We're changing more than just sheet metal. It is critical that everything the consumer sees, hears and touches reinforces Cadillac's new positioning," said LaNeve.
Additional Cadillac dealerships will rollout the new design direction within their showrooms over the next few years. Cadillac expects approximately 10-20 one hundred percent Art and Science retail environment openings in 2002.
Cadillac will celebrate its Centennial Anniversary in 2002.