Harley-Davidson Roars into the New Millennium

    HOUSTON--Oct. 23, 2001--That guttural, rumbling, roar can only denote one thing, a Harley is near. Harley-Davidson Motor Company (Milwaukee, Wi.) has been an institution in the motorcycle industry since 1903 when William S. Harley and Arthur Davidson first painted their names on the gas tank of the first Harley-Davidson (H-D) Motorcycle. Originally designed to be a racing bike, the H-D bike won its first race in 1905 and never looked back.
    As the most popular motorcycle in America, H-D is constantly growing in an effort to keep pace with ever-increasing demand, and to keep ahead of the research curve on new product development. The new millennium appears to bode well for H-D as they have announced plans to spend approximately $250 million on capital projects in 2001 alone. This includes grassroot plants in both Pennsylvania and Wisconsin, and will position H-D to maintain its lead in the U.S. motorcycle industry. In addition to planning brand new facilities, H-D is also expanding and upgrading their existing plants and research centers. In Wauwatosa, Wisconsin, H-D is planning a 75,000 square foot (sqft) office building addition and a 65,000 sqft plant expansion.
    These expansions will enable H-D to maintain 800 jobs and create 393 new positions, something the Governor of the state is fully behind. "The company is expanding and upgrading equipment at two of its Wisconsin facilities," says Wisconsin Governor Scott McCallum. "The quality of its products has helped raise Wisconsin's viability around the world." H-D shipped 200,000 motorcycles for the first time in company history last year. H-D's internal company goals had initially called for reaching that sales milestone by 2003, the year they celebrate their first century of business.
    Harley-Davidson, Incorporated is the largest U.S.-based motorcycle manufacturer, and produces heavyweight motorcycles and offers a complete line of motorcycle parts, accessories, apparel, and general merchandise.
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