Organic Earns a Gold Caddy for Its Work On DaimlerChrysler

    DETROIT--Oct. 16, 2001--Organic, Inc. , a founding global digital services firm, received the coveted gold prize at the Detroit Creative Directors Council's 27th Annual Caddy Awards.
    Organic, which won six "Caddys" throughout the evening for its work with DaimlerChrysler, brought home the gold in the interactive category for the design of DaimlerChrysler's Jeep Liberty Web site. Organic earned Silver awards for the Camp Jeep Web site and the Dodge Caravan Webinar (an innovative online communications technique), and took home Bronze prizes for their Chrysler, Dodge, and Jeep North American International Auto Show Web sites.
    "Over the past two and a half years, we've built a great working relationship with DaimlerChrysler that allows us to produce tremendously creative, award winning work," said Mark Kingdon, chief executive officer of Organic. "The Jeep Liberty site is a result of this collaboration. It's an exciting place that people want to visit again and again. Our emphasis on easy navigation and a seamless user experience drives measurably high conversion and retention rates."
    "Our Chrysler, Jeep and Dodge brand sites are the Internet gateway to our customers. The team at Organic did a great job of creating sites that are informative, easy to use and reflect the creative essence of each brand," said Christine MacKenzie, Chrysler Group Vice President.
    Joel Schlader, CRM Specialist, DaimlerChrysler Corporation added, "As the brand lead on the Jeep account, I am very proud of this recognition and achievement. The Jeep team at Organic successfully captured the features and functionality of the new Jeep Liberty and then creatively brought them all to life on the Web site."
    This year, the Caddy's were attended by more than 1,200 members of Detroit's advertising and marketing community.

    About Organic, Inc.

    Organic, Inc. is a technology-enabled marketing partner to Global 1000 companies in the automotive, financial services, retail and consumer products and entertainment, media and communications sectors that has performed award-winning work for DaimlerChrysler, Washington Mutual and Target Corp. Other industry leading clients include Domino's Pizza, British Telecommunications plc, General Electric Financial Assurance Holdings, Inc. and PlayStation.com (America), Inc. In the Internet professional services industry, Organic (www.organic.com) has a history as an innovator. Having developed a number of Web sites that were the first in category, Organic also created Yahoo!'s user interface and logo, and contributed to the development of Apache, the leading Web serving application. Founded in 1993, Organic is headquartered in San Francisco with offices in the U.S., Canada, Europe and Latin America.

    Note to Editors: ORGANIC is a service mark or registered service mark of Organic, Inc. or its subsidiaries in the United States and in other countries. Other trademarks and service marks referenced are marks of their respective owners.