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FinancialCircuit.com Partners with PeopleFirst to Offer First Class Vehicle Loan Experience on its Platform Adopted by Thousands of Small Businesses Nationwide

    CAMPBELL, Calif.--Oct. 16, 2001-- FinancialCircuit.com, an emerging leader in providing Web technology and solutions that result in market expansion and lower customer acquisition costs for the financial services industry, today announced its partnership with PeopleFirst, the nation's largest online vehicle lender and pioneer of the Blank Check(R) vehicle loan.
    The partnership enables PeopleFirst, a company known for its exceptional customer service and hassle-free loan experience, to effectively reach thousands of potential customers through FinancialCircuit.com's patent-pending platform and network of affiliated e-business sites. "With FinancialCircuit, we have essentially added thousands of affiliates focused on providing financial services to consumers, expanding our reach in a very targeted manner," said Gary Miller, CEO of PeopleFirst.
    FinancialCircuit.com has been providing financial services e-business sites to thousands of small businesses and financial service providers nationwide. Partnership with PeopleFirst comes at a key time for FinancialCircuit.com as it expands its offerings to provide several new subscription-based e-business solutions. The addition of these new solutions makes FinancialCircuit.com's platform an even stronger channel for marketing and distribution of financial services online.
    "At FinancialCircuit.com we take pride in the partnerships we form. We look for top-level, quality partnerships that bring value to our target market, which is comprised of financial service providers and businesses to which financial services are complementary," said Adrian Nazari, CEO of FinancialCircuit.com. "We found such value in PeopleFirst. Their reputation as the nation's largest online vehicle loan provider and unparalleled customer service makes them a great addition to our partner list."
    The partnership enables PeopleFirst to acquire customers more effectively and at a lower cost on a pay-for-performance basis while FinancialCircuit.com subscribers gain access to one of the nation's leading providers.

    About FinancialCircuit.com

    Founded in 1999, FinancialCircuit.com is an emerging leader in providing Web technology and solutions that result in market expansion and lower customer acquisition costs for the financial services industry. FinancialCircuit.com's patent-pending platform and channel enable financial service providers to extend their reach, build their brand and drive sales at lower customer acquisition costs. The Platform has been adopted by thousands of financial service providers nationwide. The Company is headquartered in Campbell, CA. For more information, visit www.financialcircuit.com.

    About PeopleFirst

    PeopleFirst (www.peoplefirst.com), a wholly owned subsidiary of Capital One Financial Corp., is the nation's largest online vehicle lender, originating and servicing consumer auto and motorcycle loans primarily via the Internet. PeopleFirst is the pioneer of the Blank Check(R), an innovative finance option that gives loan recipients a no-obligation Blank Check(R) good up to their approved amount without having to renegotiate the terms. It can be used for the purchase of a new or used car or motorcycle at virtually any dealership in the country or from a private individual. The company also provides financing for lease buyouts and the refinancing of existing loans. To obtain more information about PeopleFirst, visit the company's Web site at http://www.peoplefirst.com.