AGENCY.COM To Create Virtual Tour for Saab Cars USA; Episodic Marketing Approach Turns Web Browsers Into Saab Drivers

    NEW YORK--Oct. 15, 2001--AGENCY.COM , a leading e-business builder in global markets, today announced that the company will design a virtual tour on the Saab Cars USA website (www.saabusa.com) to promote the 2002 Saab 9-5 Sedan and Saab 9-5 SportWagon.
    The virtual tour created by AGENCY.COM will use episodic marketing to assist in moving prospective buyers from their keyboards into dealerships for a test drive. Episodic marketing marries 1-to-1 marketing techniques with rich interactive content to unfold the story of the vehicles' features gradually. Learning from the visitors' site behavior, the site will offer a personalized tour of the vehicles, supporting demand creation and management of prospective customers through intelligent interactive tools.
    The tour will simulate a dealership demonstration of the new Saab 9-5, including features that are difficult to display in a showroom, such as how to load cargo into the vehicle. Visitors to the site will have a 360-degree view of the newly redesigned and upgraded 2002 Saab 9-5 Sedan and Saab 9-5 SportWagon as well as zoom in capabilities.
    The site architecture will be built to allow information about the customer's progress towards the test drive and sale to be shared with the dealership for a highly integrated experience from web browser to showroom floor. In addition, an opt-in customer information area enables interested customers to request additional information or schedule a test drive, providing leads on potential customers that can then be followed up by salespeople at their local Saab dealership.
    "The episodic marketing in the Saab 9-5 virtual tour provides viewers with a glimpse into the experience of being a Saab owner," said Matt Coble, Managing Client Partner, AGENCY.COM : Atlanta. "This experience gives the customer a much greater incentive to go to a dealership."
    "We wanted to demonstrate the new technology of the redesigned 2002 Saab 9-5 Sedan and Saab 9-5 SportWagon in the most compelling way possible," said Dan David, Director of Customer Relationship Management at Saab Cars USA. "The Flash-driven virtual tour that AGENCY.COM is designing will clearly fulfill this goal."
    "The opt-in information capability of the site establishes a channel of communication with potential Saab customers and provides a clear ROI for the virtual tour," said Robert Henry, Manager of E-Commerce and CRM Solutions for Saab Cars USA.
    The virtual tour is expected to launch on the Saab web site in mid to late November.

    About AGENCY.COM

    AGENCY.COM is a leading e-business builder in global markets. The company provides strategy, branding and technology services that help its clients build and grow their interactive business across multiple digital channels -- the Web, wireless and interactive television. Founded in January 1995, AGENCY.COM is headquartered in New York and has offices in Amsterdam, Atlanta, Boston, Chicago, Copenhagen, Dallas, Houston, London, Paris, San Francisco, Woodbridge (NJ) and affiliate offices in Australia, Korea and Singapore. AGENCY.COM serves a broad and diversified global client base in a variety of industries, including 3M, British Airways, Compaq, Heineken and Reuters. For more information, please visit http://www.agency.com.
    Matters discussed in this release include forward-looking statements that involve risks and uncertainties, and actual results may be materially different. Many factors could cause actual events or results to differ from anticipated events or results, including without limitation, the failure of the proposed merger with Seneca Investments to occur, the ability of the Company to attract additional business, the potential for contract cancellation by our customers, the ability of the Company to attract and retain skilled employees, and other items that are contained in AGENCY.COM's reports and documents filed from time to time with the Securities and Exchange Commission, which readers are urged to consult.