CASCAR: MMC Group Retained

CANADIAN ASSOCIATION FOR STOCK CAR AUTO RACING

For Immediate Release - October 12, 2001

MMC GROUP MARKETING FIRM RETAINED BY CASCAR

LONDON, ON - The Canadian Association for Stock Car Auto Racing (CASCAR) 
has retained the MMC Group marketing firm of Brantford, Ontario as its 
agency of record for sponsor program development and execution.

	"MMC Group offers a vast amount of experience that will not only serve our 
present corporate partners but build new relationships for the future," 
said Tony Novotny, President of the London, Ontario-based stock car event 
sanctioning group.

	MMC Group was recently formed by Mitchell J. Mortimer, of Brantford, who 
was in charge of race team sponsor development for CASCAR in 1999.  Since 
that time, Mortimer has developed several major sponsor programs in the 
U.S. for NASCAR teams, including Galaxy Motorsports, where he was Senior 
Vice-President of Marketing.

	"This is an exciting time for CASCAR," said Mortimer, "and we feel that 
our company can be instrumental in developing new corporate relationships 
that will greatly increase growth of the brand."

	According to Mortimer, the MMC Group staff will include Steve Stubbs, of 
Lowell, NC. He is a veteran motorsports executive who formerly directed 
marketing for the American Speed Association and Penske Motorsports 
International group.  Stubbs will also work with Novotny to assist in 
sanctioning body operations.

	Key MMC Group staffers will include Kelly Toyota and Gil Reicher, both of 
Hamilton, Ont., in sales direction and media relations, respectively.

	CASCAR recently concluded its 20th racing season and will hold its annual 
Awards Presentation Banquet at the Best Western, in London, on November 17. 
The 2002 Super Series racing schedule is expected to be announced at that 
event.

For further information contact:
MMC Group - Mitch Mortimer 519-751-1313
CASCAR - Tony Novotny 519-641-1214

CASCAR: 9763 Glendon Drive, Komoka, ON, N0L 1R0
Phone 519-641-1214 Fax 519-641-1217 racing@cascar.ca