Sell More Cars and Save Jobs! An Open Letter To Automotive Advertising and Marketing Executives

This letter address’s a serious problem for the auto industry and those professionals whose job performance is measured by New Car Sales

The miniscule budgets for on-line new car advertising can only be explained by the fact that executives who “control the budget” have not recognized the paradigm shift which show that car buyers have already made research on the Internet an integral part of the vehicle buying process.

According to one survey from Cap Gemini Ernst & Young, 38% of worldwide car buyers say the Internet is an important information source when contemplating buying a car -- up from 27% in 2000 (percentages are even higher in the United States).

The study also determined that consumers strongly believe The Internet is a better source for car information then print ads or television commercials. Yet more than 99% of new car advertising and marketing expenditures are being made to support “the old fashioned way” media that cannot deliver a Brand’s story directly to prospects while they are actually making decisions about which car to consider for purchase.

Especially now in this difficult marketplace, automakers should be taking advantage of an opportunity to increase sales by effectively delivering their relevant sales information to a pre-screened concentrated audience of car buyers.

As an example of this lack of support, at this exact moment, thousands of serious web savvy automotive enthusiasts are using The Auto Channel’s exclusive New Car Research Tools to help them assess which new vehicles to consider purchasing or which to recommend to friends and family…and your message is not in front of them.

The Auto Channel, as one of the leading Internet New Vehicle Research providers, offers your company the means to deliver “The Right Message At The Right Time” and help convert researchers into buyers.

Let me show you how. Bob Gordon, President

The Auto Channel

502 584 4100

The Auto Channel’s New Car Buyers Guide:

http://www.theautochannel.com/db/newcars.html?DB

The Cap Gemini Report:

http://www.cgey.com/news/2001/1004cars.shtml

emarketer Report:

http://www.emarketer.com/estatnews/estats/ecommerce_b2c/20011008_cap.html?re