Truck Outfitters Launches E-Commerce Site

(Pittsburgh, PA October 8, 2001) Truck Outfitters launched its new website
today at http://www.etruckoutfitters.com.  The Pittsburgh retailer
specializes in accessories for pick-up trucks and suvs.

The new site caters to area customers and e commerce shoppers with a full
body of information on the availability of accessories as well as
maintenance tips for the vehicles.

"We want to be much more than an accessory store," said David McConnell,
CEO.  "We differ from our competitors because we take education seriously.
We want to make sure that customers get the perfect accessories for their
needs.  All of our staff members are experts in the field and our 'Ask the
Guru' section of the website will allow visitors to submit questions and
research answers.  We plan a contingent of expert gurus from our staff and
beyond."  

New truck owners can research the essential accessories to protect and
enhance the performance of their trucks, while sports enthusiasts and people
who use their trucks for work can find the best products available.  As a
Driverfx affiliate, the robust e-commerce capability links the visitor
directly with the warehouse where the shopper can choose between a brand
name, product category, part number, keyword, or a make, model and year
search.  The e-commerce listing provides all the essential information on
the product and links directly to the ordering page.  Orders are usually
shipped within 24 hours and can be delivered to the shopper's home or
business or to one of the local Truck Outfitters stores for installation.

The 'Reminder' section of the website automatically sends email to remind
visitors that it's time to get an oil change or perform some other
maintenance service on their truck.  Truck Outfitters, in conjunction with
selected Pittsburgh area Pennzoil locations, offers a coupon, printable from
the browser, worth $5.00 off a Pennzoil 10 Minute Oil Change.

Truck Outfitters, founded and headquartered in Pittsburgh, has experienced
tremendous growth in the current stores during the past year and plans to
open three more stores next year in the Western Pennsylvania and Eastern
Ohio region. The company presently operates two stores - 1900 Painters Run
Road in South Hills and Route 19, 11360 Perry Highway in Wexford.