SEMA Revs Up to Provide Auction for America
SEMA Revs Up to Provide Enjoythedrive.com Car for America in the eBay Auction for America, to Raise $100 Million in 100 Days for Relief Programs Diamond Bar, Calif. -- SEMA (Specialty Equipment Market Association) has joined eBay's Auction for America campaign to raise $100 million in 100 days to fund relief programs for the survivors of the Sept. 11 attack on America. "Our member company, American Products Company, provided SEMA with a unique and wonderful opportunity to contribute to this overriding cause - providing support and comfort to the survivors of the horrific Sept. 11 attack on our country. APC made this possible through its most generous contribution of an American- designed and built Chevrolet Cavalier, which we call the Enjoythedrive.com Car for America," said Peter MacGillivray, SEMA vice president of marketing and sales. "There is no sufficient way to thank Brian Horowitz and his team at APC for this most generous gesture for our country, and our association." MacGillivray said that APC reconfigured the show car's originally planned graphics with the American flag graphic. The Enjoythedrive.com Car for America will be posted for auction, without reserve (a mandatory minimum bid), for general public bidding on Monday, Oct. 29. Bids will also be taken at the SEMA Show*ITE in Las Vegas, Nev., from Tuesday, Oct. 30-Friday, Nov. 2, at the eBay Motors booth 14605. The bidding will close Thursday, Nov. 8. "eBay Motors will display the car in its booth at our SEMA Show and take bids from show attendees. You can see its picture and bid on it online, of course, too," MacGillivray said. "May the most generous bidder win - this is for the most important cause our country has seen in more years than we can count.' The car for auction to the general public, and attendees at the SEMA Show, is a 2000 Chevrolet Cavalier with a traffic-stopping salute-commanding dramatic red, white and blue stars-and-stripes graphic exterior. To its factory-stock equipment package, American Products Company (APC) has added AROSpeed coilover units and an APC Intimidator Muffler. The exterior has been modified with an APC carbon fiber hood, a WingsWest body kit and rear spoiler, APC Super White Headlights, APC Euro Taillights, and APC Road Vision L.E.D. turn signal mirrors. APC Universal Mesh has been applied to both the front grille and the lower grille. The interior has been redone in black and reddish vinyl and with APC Speed-Glo Gauges and Glo-Pedals. The Enjoythedrive.com Car for America has new 19x8" ALT wheels and Toyo 225/35/19 tires. The retail value of the aftermarket enhancements is more than $15,000. A picture of the Enjoythedrive.com Car for America and a description of its equipment are available at www.enjoythedrive.com/America. Proceeds from the Enjoythedrive.com Car for America Cavalier auction will go to The September 11th Fund administered by the United Way and the New York Community Trust. SEMA represents the $24.86 billion specialty automotive industry. The trade association is composed of nearly 4,800 member companies, and is the authoritative source of research data, trends and market growth information for automakers and the specialty auto products industry. The industry provides appearance, performance, safety, comfort, convenience and technology products for passenger cars, minivans, pickups, SUVs and recreational vehicles. It's a specialty market as old as the automobile and as new as cutting-edge technology.