Rendezvous Sales Improve For Fifth Straight Month; Other Buick Brands Have Strong Performance
FOR RELEASE: October 4, 2001Rendezvous Sales Improve For Fifth Straight Month; Other Buick Brands Have Strong Performance
DETROIT - Rendezvous, Buick's all-new crossover vehicle, has posted its fifth straight month of sales growth. September sales of Rendezvous were more than 14 percent higher than the previous month (4,565 vs. 3,998). In addition to outselling the Mercedes M-Class and Mercury Mountaineer, this also marks the third straight month that Rendezvous sales have outsold the Acura MDX.
The addition of Rendezvous to the Buick brand has played an important role in the continuing improvement of Buick's overall performance. September retail sales for the division were almost 13 percent higher than the same month last year (26,056 vs. 23,100).
"Even in tough times, Rendezvous continues to gain a foothold in the market, and we are extremely pleased about the enthusiasm for this vehicle," said Jack Bowen, Rendezvous brand manager.
The average daily selling rate of Rendezvous also continues to improve month-to-month. "With two fewer selling days this month than last, the average number of vehicles sold daily in September was 147, continuing the trend of double-digit improvements," said Bowen. "Additionally, our dealers closed out the month selling an amazing 675 vehicles on the last day. That's our best single-day sales so far."
Two other Buick brands also performed well in September. Century retail sales were up over 4 percent from September a year ago, and LeSabre retail sales were up over 7 percent.
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