Truck Outfitters Launches E-Commerce Site

    PITTSBURGH--Oct. 4, 2001--Truck Outfitters launched its new website today at http://www.etruckoutfitters.com.
    The Pittsburgh retailer specializes in accessories for pick-up trucks and suvs.
    The new site caters to area customers and e-commerce shoppers with a full body of information on the availability of accessories as well as maintenance tips for the vehicles.
    "We want to be much more than an accessory store," said David McConnell, CEO. "We differ from our competitors because we take education seriously. We want to make sure that customers get the perfect accessories for their needs. All of our staff members are experts in the field and our 'Ask the Guru' section of the website will allow visitors to submit questions and research answers. We plan a contingent of expert gurus from our staff and beyond."
    New truck owners can research the essential accessories to protect and enhance the performance of their trucks, while sports enthusiasts and people who use their trucks for work can find the best products available. The robust e-commerce capability links the visitor directly with the warehouse where the shopper can choose between a brand name, product category, part number, keyword, or a make, model and year search. The e-commerce listing provides all the essential information on the product and links directly to the ordering page. Orders are usually shipped within 24 hours and can be delivered to the shopper's home or business or to one of the local Truck Outfitters stores for installation.
    The 'Reminder' section of the website automatically sends email to remind visitors that it's time to get an oil change or perform some other maintenance service on their truck. Truck Outfitters, in conjunction with selected Pittsburgh area Pennzoil locations, offers a coupon, printable from the browser, worth $5.00 off a Pennzoil 10 Minute Oil Change.
    Truck Outfitters, founded and headquartered in Pittsburgh, has experienced tremendous growth in the current stores during the past year and plans to open three more stores next year in the Western Pennsylvania and Eastern Ohio region. The company presently operates two stores -- 1900 Painters Run Road in South Hills and Route 19, 11360 Perry Highway in Wexford.