DTB Announces Educational Campaign and Launches New Web Site to Assist Companies in Managing Their Translation Needs

    BINGHAM FARMS, Mich.--Oct. 3, 2001--Detroit Translation Bureau (DTB) a leading provider of translation services to the automotive industry today announced an educational campaign to help companies learn how to better manage their translation needs.
    DTB recognizes the lack of awareness that translation receives and the misperceptions that exist and act as barriers to growth. According to Gert Woyde, DTB's Chairman and Chief Linguistic Officer "Most of the manufacturers, and their component suppliers, in the automotive industry, and in our local community, lack the experience and knowledge necessary to get the most from their translation requirements."
    Managing translation needs is a very sophisticated process that involves a lot of technology such as Translation Memory. Unfortunately, most companies are unaware that the technology even exists let alone how to implement it into their current processes. As a result the lack of awareness of this technology and others is causing companies to get less from their budgets.
    To help the automotive industry better manage their needs better, DTB is launching a new web site, dtbonline.com, which features monthly columns on translation management strategies, cultural insights and shares tips on how to communicate with different ethnic groups here in the United States and abroad.
    In addition DTB is working with the local educational community to improve translation programs at the state college level. "At this time, our state universities language programs are misaligned with the requirements of the translation industry. Not a single state program, that I am aware of, includes courses on translation technologies, interpretation and translation management" says Rick Woyde, President & CEO of DTB.

    Detroit Translation Bureau provides complete translation solutions including print and interactive production, video voice-overs, web site localization, and on-site interpretation services. The company employs translators from around the world and translates over thirty languages, representing languages and countries on every continent. Additional information can be found at www.dtbonline.com.