Mercedes-Benz and ELLE.com Provide Front-row Seats to the Spring/Summer 2002 Collections; Log On For A Chance To Win A $1,000 Gift Certificate From Saks Fifth Avenue

    NEW YORK--Oct. 1, 2001--Lagardere Active announces today that ELLE.com and Mercedes-Benz will provide ongoing front row coverage to the Milan and Paris fashion shows.
    The New York shows that took place prior to September 11 are currently available on the site. ELLE.com, the online companion to the world's largest fashion magazine, gives users the chance to see the premiere Spring 2002 Ready-to-Wear collections, providing an insider's look at the newest styles to come down the runway.
    ELLE.com is an interactive community where fashion fans from around the globe can stay updated on designer news and communicate with each other about the latest trends. ELLE.com will offer expert editorial coverage and high-quality slide shows, with photos provided by ELLE magazine's fashion collection photographer. All the top designer shows from Milan, Paris and New York will appear on the site, including Marc Jacobs, Betsey Johnson, Armani, Prada, and Chanel, among others.
    "We are deeply saddened by the recent tragedies," said Emma Starr, senior editor of ELLE.com. "However, since the Paris and Milan designers are still showing, we're committed to offering our users full coverage of the collections."
    In addition, users will have an opportunity to win a $1,000 gift certificate from Saks Fifth Avenue, with which they can purchase their own Ready-to-Wear design. No purchase necessary and registration is as simple as logging on to ELLE.com. Sweepstakes runs from September 28th to October 31, 2001.

    About Lagardere Active North America

    Lagardere Active focuses on the digital exploitation of Hachette Filipacchi Magazines core brands encompassing the Internet, interactive television, broadband, wireless and cable television and will create new content categories. Based in New York, Lagardere Active North America is a subsidiary of French parent company Lagardere SCA that also owns Hachette Filipacchi Magazines (HFM) in the U.S. and is comprised of the former Hachette Filipacchi New Media properties including top online destinations such as caranddriver.com, and ELLE.com, and its television production arm, RTM Productions.

    About ELLE and ELLE.com

    Helene Lazareff created ELLE in France in 1945 to open a woman's appetite in the world of fashion, beauty, health, relationships and beyond. Forty years later, ELLE is the world's largest fashion magazine. Published by Hachette Filipacchi Magazines, the launch in the United States in 1985 began an international expansion that today represents 35 editions around the world. ELLE U.S. is America's second-largest women's fashion magazine, reaching more than 4 million readers monthly.
    ELLE.com, the online destination for fashion and beauty, is the insider's style guide to the latest trends. ELLE.com complements and enhances ELLE magazine, the world's largest fashion magazine, by offering original editorial content--contributed by ELLE's editors--real time information, the latest product launches, and up-to-date news and reviews. Users also have access to an interactive fashion community, weekly newsletters, and chic giveaways. There are 15 ELLE web sites worldwide. ELLE.com is the flagship site.