Mitsubishi Motors' Use of Innovative Technology Recognized

         InformationWeek Magazine Awards Auto Maker With Four Medals
                And a Prestigious Place on Their Top 500 List

    CYPRESS, Calif., Sept. 21 Mitsubishi Motor Sales of
America, Inc. (MMSA) has earned a place on the InformationWeek 500 list for
the third year in a row thanks to the company's effective use of innovative
technologies across a wide range of disciplines.

    InformationWeek, the premiere trade publication for information technology
professionals, awarded MMSA's information systems department two gold medals
(for technology strategy and customer knowledge), one silver (for e-business
strategy) and a bronze (for business practices).

    "Mitsubishi Motors is committed to leading the auto industry in defining
the smartest use of technology and implementing that technology in a way that
provides the greatest possible return," said Greg O'Neill, executive vice
president and general manager, MMSA.  "To be recognized by InformationWeek for
a third consecutive year is an indication that our commitment is paying off."

    Companies included in the InformationWeek 500 are judged on application
development, e-business, customer-relationship management, and business
process/enterprise resource planning.

    "As a team, we assembled systems that would streamline business practices
and still be easy to use," said Tony Romero, vice president of information
technology, MMSA.

    Some of the technology implemented by the company this year's include:

    -- Integration of the Avaya telephone and Siebel desktop systems to create
       a convergence of data and voice information that improve efficiencies
       while increasing customer service levels.  Since these systems were
       implemented last Spring, MMSA's call center service level has improved
       32 percent while using fewer resources to manage the same call volumes
       from a year earlier.

    -- Implementation of several web-enabled applications for Mitsubishi
       dealers.  These include the Order Management System, the warranty
       transportation claim process, the incentives system, the Manugistics
       parts supply system, and the Parts-on-Demand inventory management
       system.  All of these systems have helped Mitsubishi Motors and its
       retail partners significantly improve business operations.

    Mitsubishi Motor Sales of America, Inc. was established in 1982 by
Mitsubishi Motors Corporation, Tokyo, and markets a full line of vehicles,
including coupes, convertibles, sedans and sport utility vehicles. Its website
can be accessed at http://www.mitsubishicars.com.