Audi of America Sponsors the Michigan Football Experience

    ANN ARBOR, Mich., Sept. 21 Audi of America, Inc. is proud
to announce its exclusive presenting sponsorship of the Michigan Football
Experience.  This pre-game event is a popular component of the University of
Michigan football game-day lineup that features interactive games, live radio
and television remotes, interview opportunities with former Wolverine football
greats and autograph sessions with current student-athletes.  The Michigan
Marching Band and Cheerleaders will also conduct a pep rally prior to each
game.
    The Michigan Football Experience presented by Audi is open to the general
public.  Admission to the area is free, and activities start three hours prior
to kickoff at each home game in the South Blue Lot off Stadium Drive.  Several
Audi vehicles will be prominently displayed with knowledgeable demonstrators
in this area that occupies space equivalent to a football field.
    "We are delighted to partner with the University of Michigan in providing
this exciting opportunity to thousands of football fans as it will surely
enhance their game-day experience," said Maria Nahigian, Audi Event Marketing
Manager.  "Similar to Audi, U of M is an industry leader with a rich history.
The incredible emotion and intense performance displayed by its athletes are
two strong characteristics that are also at the heart of the Audi Brand."

    The 2001 Michigan Football Home Game Schedule:
    September 22    Western Michigan
    September 29    Illinois
    October 13      Purdue (Homecoming)
    November 10     Minnesota
    November 24     Ohio State

    Audi of America is headquartered in Auburn Hills, Michigan, and markets a
line of performance-oriented luxury cars: the A4, A6, A8, TT and the allroad
quattro.  An all-new Audi A4 will hit the U.S. market later this fall.  The
new A4 will have a new design celebrating the serious, the sensuous, the
sporting, with stunning symmetry and powerful performance.  Audi's event
marketing programs center around the performing arts, lifestyle and sporting
events.  The parent company, Audi AG, is headquartered in Ingolstadt, Germany.
For more information about additional Audi-related events and corporate news,
visit http://www.audiusa.com .

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