LoJack Corporation Announces Agency Review

    WESTWOOD, Mass., Sept. 24 LoJack Corporation announced today that it will conduct a
competitive review of advertising agencies for its multi-million dollar
advertising account.  Greenberg Seronick O'Leary & Partners has been the
agency of record for the past five years.  In making the announcement, Donna
Driscoll, Vice President of Marketing said, "GSOP has been a valued partner
for LoJack in developing our core brand message.  As we begin a period of
aggressive growth with several new product introductions and expansion into
new channels, it is a prudent time to evaluate our overall advertising and
marketing communication needs."
    Pile and Company (http://www.pileandcompany.com), the Boston-based
management-consulting firm, is managing the review process.
    LoJack Corporation develops and markets the most widely used stolen
vehicle recovery technology utilized by law enforcement and security
organizations in the world.  Its radio frequency based system is the most
successful tracking technology available today.  Over 40,000 stolen vehicles
equipped with the LoJack system have been recovered by United States law
enforcement agencies.  LoJack's aggressive growth will include broadening the
types of safety and security products offered, opening new markets, and
developing multiple distribution channels.

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