Autobytel Inc. Sites Have More Unique Visitors Than Any Other Car-Buying and Ownership Site On the Web

          Sites Reached Over 3.5 Million Unique Visitors in August,
                       According to Jupiter Media Metrix

    IRVINE, Calif., Sept. 24 Autobytel Inc.
sites' unique visitors reached over 3.5 million in August, according to
Jupiter Media Metrix, more visitors than any other car-buying and ownership
site on the web.  In addition, over 90 percent of web traffic has potential
exposure to Autobytel Inc.'s content and technology*.
    "Autobytel Inc. sites continue to attract large numbers of consumers who
are researching and shopping for cars online, surpassing visitors to
manufacturer and other auto e-commerce sites," said Andrew Donchak, Chief
Marketing Officer of Autobytel Inc.  "Just this month, Jupiter Media Metrix
analysts confirmed that there is room for significant growth in the online
automotive sector.  This is key to our ongoing strategy of providing tools and
programs that will allow automotive marketers to take advantage of our deep
knowledge of online car buyers."
    According to Jupiter Media Metrix, consumers value third-party auto sites
over the manufacturer sites for their impartiality and innovation.
Additionally, car shoppers are avid users of the Internet for research,
spending an average of more than 10 minutes on automotive sites every month
-- only the entertainment category has higher usage**.

    About Autobytel Inc.
    Autobytel Inc. is one of the world's largest, most
diversified online automotive commerce and information companies.  As the
company that owns and operates Autobytel.com, Autoweb.com, Carsmart.com,
Autosite.com, and AIC (Automotive Information Center), Autobytel Inc.'s
mission is to provide marketing, data, technology and management services to
benefit every manufacturer and dealership.  The company powers manufacturer
and portal auto channels with data and tools to help customers buy cars;
provides advertising programs for manufacturers and dealers to target
customers; develops technology to drive one of the most advanced
inventory-based manufacturer's online car selling programs to date; and
generates billions of dollars in car sales for dealers through the company's
popular websites.
    Serving approximately 6,000 subscribing dealers and 25 international
automotive manufacturer customers, Autobytel Inc. sites are receiving more
than three million unique visitors a month, and Autobytel Inc. content and
technology has potential exposure to over 90 percent of total web traffic*.
It is estimated that the vast majority of the 60 percent of all Americans who
go online to research and shop for a car will encounter Autobytel Inc. content
or technology, or an Autobytel Inc. brand, during the process.

    *Autobytel Inc. sites is the unduplicated audience of the Autobytel and
Autoweb properties and Carsmart.com.  The car-buying and ownership category as
defined by Autobytel.  Autobytel Inc. provides content to Yahoo.com, AOL
websites, MSN.com and Lycos.com.  The unduplicated audience of these four
sites accounts for over 90 percent of total traffic.
    **Jupiter Media Metrix press release 9/17/01.

    For further information, please contact Media Relations, Melanie Webber of
Autobytel Inc., +1-949-862-3023, melaniew@autobytel.com; or Betsy Smith
Isroelit, +1-323-960-1360, ext. 17, betsy@rbicom.com, Cassandra Cavanah,
+1-323-960-1360, ext. 30, cassandra@rbicom.com, both of RBI Communications,
Inc., for Autobytel Inc.

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