Pontiac-GMC Become The Official Vehicles Of The Big South Conference
FOR RELEASE: September 24, 2001Pontiac-GMC Become The Official Vehicles Of The Big South Conference
CHARLOTTE, N.C.-The Big South Conference today announced that it has added Pontiac-GMC as the official vehicles of the Big South Conference. The partnership will be the most encompassing sponsorship agreement in League history. This will mark the third year that a General Motors carmaker has partnered with the Big South.
The one-year comprehensive agreement will directly involve Pontiac-GMC's dealers within the Southeastern Big South map and target Big South students, alumni, faculty, staff and fans. The partnership will include grassroots level elements designed to build traffic at participating Pontiac-GMC dealerships. Unique elements include Pontiac-GMC having a presence at each school's alumni homecoming, a contest targeting the student body that will result in a $5,000 scholarship awarded to one Big South student, and a three-on-three basketball contest in each Big South market. The partnership will incorporate the Big South's basketball radio and television broadcasts, Internet exposure, basketball tournament sponsorship and a presence at each Olympic sport championship. The campaign will culminate with a first-round March Madness party sponsored by Pontiac-GMC for the men's basketball championship team.
"The timing is perfect for this partnership," said Tim Hudgens, Regional Marketing Manager, Pontiac-GMC. "The Big South sponsorship gives Pontiac-GMC and its dealers the opportunity to target college consumers at a grassroots level with fresh, youthful products like the all-new Pontiac Vibe and newly re-designed GMC Envoy."
Pontiac-GMC offers a full line of versatile cars and professional grade trucks and SUVs that are true to the carmaker's heritage. Pontiac-GMC is part of the General Motors family of carmakers. General Motors , the world's largest vehicle manufacturer, designs, builds and markets cars and trucks worldwide. GM cars and trucks are sold under the following brands: Chevrolet, Pontiac, Buick, Cadillac, GMC, Saturn, Hummer, Saab, Opel, Vauxhall and Holden.
"We're excited to be bringing Pontiac-GMC on board as a premier Corporate Partner," said Big South Commissioner Kyle B. Kallander. "Their all-encompassing involvement with our institutions over the next year will provide Pontiac-GMC with extensive reach and exposure. It also will provide valuable support to our institutions, creating enhanced academic and athletic opportunities for our student-athletes."
The Big South is a NCAA Division I athletic Conference with nine member institutions in the Southeast. Birmingham-Southern College, Charleston Southern University, Coastal Carolina University, Elon College, High Point University, Liberty University, UNC Asheville, Radford University and Winthrop University comprise the 17-year-old League, which is based in Charlotte, N.C. The Big South is online at www.BigSouthSports.com.