Cadna Automotive Survey Shows More Acceptance Of Value-Line Products

News Release   
For Immediate Release         
  
For more information, contact:    
Gary D. McCoy, Fairway Communications 
Phone: 847/622-7228   
Fax 847/622-7229   
E-mail: fairwaycommunications@altavista.com   
   
Cadna Automotive Survey Shows   
More Acceptance Of Value-Line Products       
   
MEMPHIS, TENNESEE - September 18, 2001 - A recent survey 
of independent automotive repair facilities found an increased 
acceptance of value-line products in the automotive aftermarket. 
Cadna Automotive surveyed independent shops in Phoenix, 
Los Angeles, Seattle, and Memphis, and found that nearly 
 
40 percent are using a value-line in their operations. 
 
  
The survey looked at the product lines of bearings, seals, 
caps, thermostats, ignition, belts and hoses. According 
to the Cadna survey, the use of a value-line product by 
independent shops has increased dramatically, a trend that 
started with the national chain installer. For example, 
44 percent of independent shops surveyed were using a value 
 
line for belts and hoses while 73 percent of national chain 
installers were using a value line. It is a trend that 
has doubled over the last five years.   
   
"We have found that technicians, in both channels of distribution, 
are increasingly seeing the value in offering a value-line 
product to their customers," says Rick Shutt, senior vice 
president of marketing for Cadna Automotive. "With more 
motorists unable to perform traditional do-it-yourself 
(DIY) projects, especially under the hood, technicians 
know they must be increasingly competitive for the do-it-for-me(DIFM) 
business."   
   
Cadna Automotive offers value-line products for belts and 
hoses under the ArmorMark brand, caps and thermostats under 
the Robertshaw label, and bearings and seals under the 
Pro-Fit brand. In addition, these products are marketed 
under various private labels to the major programmed distribution 
groups, retailers and buying groups. 
   
Cadna Automotive offers nearly 90 percent application coverage, 
a full warranty program, and OEM quality. Also, its factories 
are all ISO 9001 certified.   
   
For more information on Cadna Automotive, contact the company 
at 3921 Delp Street Memphis, TN 38118, phone 901-566-9090, 
fax 901-566-1645, e-mail: info@cadna.com, or visit www.cadna.com. 
 
  
  
       
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